‘Post-PC Era’: Why the New Apple iPad Might Be Unbeatable

Two years after the launch of the first iPad, even a former Microsoft man says we are in the post-PC world.

"Apple has its feet planted firmly in the post-PC future," Tim Cook, Apple's CEO, said at the company's iPad event on Wednesday. Photo: Siarhei Karotki/TheBlogIsMine

Apple CEO Tim Cook revealed the 3rd iPad tablet in San Francisco in a performance that will be judged as his first real test as head of the company after he took over from founder Steve Job, writes Herald Sun.

Apple’s chief executive mentioned that the iPad had created a new category with the tablet that the company would “redefine” again with the new edition iPad.

“We think that iPad is the poster child of the post-PC world,’’ Mr Cook said. “The momentum behind Apple has been incredible and has surprised almost everyone.”

He added: “We sold 15.4 million in the last quarter alone. We sold more iPads in the fourth quarter of last year than any PC manufacturer sold of their entire PC line worldwide.”

Ray Ozzie, formerly chief software architect at Microsoft, agreed with Apple’s announcement. He rold reporters this week: “Of course we are in a post-PC world.”

Ozzie, who was once described by Bill Gates as “one of the top five programmers in the universe”, added: “That doesn’t mean the PC dies, that just means that the scenarios that we use them in, we stop referring to them as PCs, we refer to them as other things.”

Ranjit Atwal, of Gartner, said: “PC shipments will remain weak in 2012, as the PC market plays catch-up in bringing a new level of innovation that consumers want to see in the devices they purchase.”

The third generation iPad unveiled at the event is due to go on sale next week. The new Apple’s product will be the first Apple product with a 4G (LTE) mobile internet connection that will be faster up to five times that of current networks are.

Unfortunately, it doesn’t have opportunity to work with Australia’s first 4G network, offered by Telstra, as it uses a different frequency (1800MHz) to 4G networks available in the United States.

One more iPad’s most obvious upgrade is its 9.7-inch screen, which now features double the resolution (2048×1536) to a high-definition ‘Retina’ display as seen in the iPhone 4.

Tim Cook also revealed the tablet will start letting users store movies on its iCloud remote storage service. This will give customers access to movies from PCs, iPhones and other Apple devices through the Internet, SkyNews explains.

However, the lack of any really headline-grabbing advancements makes impression that Apple had done enough to maintain its leading position in the market.

“While the hardware is notably enhanced, with an impressive retina display, better camera and faster processor, there are still some areas of improvement that Apple needs to work on, in order to stay ahead of its encroaching competitors,” said Fred Huet, managing partner at Greenwich Consulting.

“As tablets are increasingly being used for personal media consumption, it is promising to see a better screen resolution. But will this be enough to ensure Apple’s competitive lead in the marketplace? No.”

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