‘Lintellectual Property’: NBA Sensation Jeremy Lin Files for ‘Linsanity’ Trademark

New York Knicks player Jeremy Lin wants to preserve a now-popular name in a legal and marketing sense.

Now that New York Knicks player Jeremy Lin is a NBA sensation, he is going to preserve a now-popular name in a legal and marketing sense. Photo: Richseow/Flickr

According to the records on file at the US Patent and Trademark Office, the New York Knicks point guard Mr Lin is trying to protect ‘Linsanity’ trademark s well as for his name. As Open Channel writes, application 85541426 was filed by Lin last Monday.

Pamela Deese, an intellectual property lawyer at the Washington, D.C., law firm Arent Fox who is listed as the attorney of record, confirmed that Lin was behind the filing: “We’re prepared to protect his intellectual property rights.” She declined to comment further.

The application was filed on Feb. 13, several days after two California men entered the cash-in derby to trademark ‘Linsanity’.

But trademark attorney Josh Gerben told the Huffington Post that those claims will likely turn into a procedural air ball, costing the two men time and money.

The first who sought trademark for ‘Linsanity’ was Yenchin Chang who applied on Feb. 7. By his own admission, Chang is not affiliated in any way with Jeremy Lin who, like Chang, is of Taiwanese descent.

It is more of a business opportunity than anything else although Yenchin Chang does not readily admit it. “I wanted to be a part of the excitement,” Chang explained. “I’m very proud of Jeremy.”

He said he is willing to sell the trademark if it is given to him. So much for wanting “to be a part of the excitement!” Chang added he would be willing to sell the trademark if he gained it and Lin wanted it.

“I’ll think about it when that time comes,” the man said. “Right now, I just want to have some fun with it.”

Andrew W. Slayton is the second person who seeks to trademark ‘Linsanity’ and he filed his application on February 9, 2012. Slayton told reporters that he coached Jeremy Lin in high school and now works as a physical education teacher at Pinewood High School in Los Altos.

He has previously bought the domain linsanity.com and thejeremylinshow.com although he admits that Jeremy does not know about it nor has he sought permission to use it, says The Manila Paper.

The goods Slayton is selling appear up-to-date. Some of the T-shirts have similar coloring like the Knicks’ uniforms have. And the site’s copy mentions the “Garden,” common shorthand for Madison Square Garden, where the Knicks play.

“It’s clear that he is trying to sell merchandise using the New York Knicks brand,” Gerben said. “He should be very careful.”

However, in both cases, the sale of goods and services is the aim of trademarking ‘Linsanity’. The US Trademark and Patent Office has not granted the trademark to anyone yet pending a review of the applications.

“Jeremy Lin needs to be careful and hire the right advisors and lawyers to protect his name,” said Marc Ganis, president of sports consulting firm Sportscorp Ltd. “There are people all over the planet who are looking to financially capitalize on the Jeremy Lin phenomenon.”

Milord A. Keshishian, an attorney with Milord & Associates, a patent, trademark and copyright firm in Los Angeles, said: “This looks like a bad-faith attempt to profit from Jeremy Lin’s recent acclaim.”

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