The two men were taking part in the annual Ripley’s Believe It or Not longest kissing competition in the resort town of Pattaya, Thailand.
The seven competing couples started kissing Sunday and had to keep their lips locked at all times, including to eat and drink and to go to the bathroom, according to VOA News.
Nontawat Jaroegenasornsin, 31, and his partner Thanakorn Sittiamthong, 28, beat the previous winners of the Guinness World Record longest continuous kisstoday by just over four hours.
Last year’s winner Lakkana Tiranarat and her husband lasted 46 hours, 24 minutes and nine seconds. Tiranarat says they bowed out of the competition this year in the name of love.
“We decided to stop it because we want to keep our love,” said Tiranarat.
“We are happy about the result. We won because we supported each other. Last year we only lasted 22 hours. So we decided to come to this competition to compete again,” said Jaroegenasornsin.
According to The Telegraph, competitors could not move from their space of one square metre and were only allowed to drink water and food through a straw.
The rules stated that participants were not allowed to use the toilets in the first three hours of the competition and after that, could only go for a bathroom break if accompanied by a referee.
The couple won $6,500 worth of diamond rings, cash and a voucher for a five-star hotel in Thailand, reports Daily Mail.
Meanwhile, couples across the globe were celebrating their love for one another in some very unique ways.
A one-minute kissing competition earned participants a free Valentine’s Day dinner in Shanghai.
In Taiwan, 101 individuals proclaimed their love by paying thousands of dollars to have a message displayed on the side of Taipei’s tallest building.
In Britain, the popular Duchess of Cambridge received a special Valentine’s day gift, but not from her husband Prince William. The duchess’s 8-year-old admirer gave her cake and flowers during an official engagement in Liverpool.
The young royal couple will be spending their first Valentine’s Day as man and wife apart. Prince William is on a six-week search and rescue mission in the Falklands Islands.
In Paris, the City of Love, couples attached personalized padlocks to a fence along the Pont des Arts Bridge over the River Seine – dumping the key in the river.
Valentine’s Day is a centuries old tradition that couples use to celebrate their love. It is unclear where exactly the holiday got its start, but there are several myths surrounding three separate Saint Valentines.
The unofficial holiday is typically celebrated with the exchange of chocolates, flowers and other gifts.