The match is quite significant for corporate sponsors, as the game’s two quarterbacks are amongst the most prominent product spokesmen in all of sports.
Patriots QB Tom Brady is currently third overall in the Bloomberg/Horrow Sports Ventures Power 100 and endorses Under Armour, Audi and Movado. Giants QB Eli Manning, who finished 15th in the Power 100, represents Reebok, Toyota and Citizen Watches. Other Power 100 members playing in the Super Bowl are Rob Gronkowski and Wes Welker.
Indianapolis’s Capital Improvement Board is budgeting for $7.2 million in revenues against expenses of $8 million. The biggest expense is $4 million for extra police. Of course, that’s a small price to pay relative to the expected $150 million in economic impact, says FoxNews.
Besides, Sunday’s game is going to be the first Super Bowl available for watching online — legally. NBC, the broadcast partner for this year’s game, will bу streaming today’s game.
NBC has been showing some NFL games online since 2009, except the Super Bowl. Streaming such a huge event as the Super Bowl XLVI (last year’s broadcast had a record 111 million viewers) brings with it a whole different set of variables.
What kind of extras will the stream have? Will it have the ads? Well, time will show. However, Mashable has prepared a comprehensive guide to watching Super Bowl 2012 online.
Millions of people today will not be watching the game for the football, but rather for the commercials and the halftime show. According to the ABC News, This year the celebrity who is taking the stage at the Super Bowl is… Madonna.
“I am so excited to be here [and] incredibly nervous,” she told reporters. “This is a Midwesterner girl’s dream, to be performing the Super Bowl halftime, so if I speak fast or run out of breath, you’ll know why.”
The singer added she wanted to dedicate her performance to her father. Explaining her decision to dedicate the show to Papa Ciccone, Madonna added, “I was raised in the Midwest, and he is the personification of Midwestern values. He gave me the work ethic that I have, so if I’m a hard-working girl that never stops, it’s because of him.”
When asked about the details of the performance itself, including the set list, Madonna revealed that she’s performing “three old songs and one new one” — her new single, “Give Me All Your Luvin.”
She also hasn’t confirmed reports of any famous guests, saying, “I really don’t want to blow the surprises. I want people to be knocked out of their seats from beginning to end, and so I just want to keep that surprise and keep anticipation going. Sorry.”
However, the celebrity said that Super Bowl performance has been one of the most difficult projects she’s ever tackled.
“I have never worked so hard or been so scrupulous or detail-oriented or freaked out as much as I have, maintaining my sanity and trying to make the most amazing show,” she admitted.