Victoria’s Secret Model Candice Swanepoel Stars in Prabal Gurung’s Spring 2012 Campaign

Candice Swanepoel, known for her work with Victoria’s Secret brand, has added another feather to her crown having shot in the new spring campaign by designer Prabal Gurung.

Shot by Daniel Jackson and styled by Tina Laakkonen at Pier 59 Studios, the model is wearing Gurung’s bright violet offerings and bondage belts, inspired by Japanese photographer Nobuyashi Araki’s Sensual Flowers photo series. Photo: Prabal Gurung

The 23-year-old South African, who recently stripped down into skimpy VS swimsuit’s for the lingerie line’s latest campaign is almost unrecognizable in Prabal’s spring campaign, sporting dark hair and porcelain skin in place of her usual blonde-and-bronzed glow. The Victoria’s Secret Angel writhes around and arches her back while wearing Prabal’s delicate yet sexy Spring creations, says The Huff Post.

According to IB Times, one of the world’s top earning models, Swanepoel has previously taken part in a number of other fashion campaigns such as Tommy Hilfiger, Dolce and Gabbana, Fendi, Chanel, Betsey Johnson, Diane von Fürstenberg, Givenchy, Jean Paul Gaultier and numerous other designers.

However, due to the luxury lingerie brand Victoria’s Secret campaigns and fashion shows Swanepoel became a well-known name in the global fashion industry.

As for Mr Gurung, he was born in Singapore and raised in Nepal. His label was launched in 2009, but has since become a firm favourite with the A-list.

He is adored by the first lady Michelle Obama, who won universal praise after wearing a one-shoulder chartreuse gown of his design to the 2011 Governor’s Dinner last March. She also wore one of his creations to the White House Correspondents’ Dinner in May, and again at the Concert for Hope in September.

Among the celebrities who likes Gurung’s brand is Mila Kunis. She was seen in one of his dresses at a charity benefit, Rooney Mara was also spotted in a cutout design at the New York premiere of the Girl With The Dragon Tattoo, and Jessica Chastain wore a deep green gown to the Palm Springs Film Festival.

The stars aren’t the only ones to wear his clothes though. Last week the designer showed the new line of uniforms he has created for staff at Sephora.

It is not the first time Prabal has worked with world’s best models. Both Arizona Muse and Karlie Kloss were among the girls to model the collection at New York Fashion Week last September.

Hailey Clauson, 16, also took part the runway, as well s Valerija Sestic, who had been underage, at just 15, when she walked the show.

Although all were styled with the same pale skin and deep lips though, Swanepoel suited for the campaign perfectly. Posing for Prabal although she may not be wearing her bikini – or VS-issue lingerie – she’s still found a way to show plenty of skin.

Maria Pierides from Daily News said: “When we saw Prabal Gurung’s romantic, playful lavender designs floating down the runway for the first time, we envisioned the ad campaign following suit.”

“We didn’t imagine the campaign – which was shot by Daniel Jackson – would consist of lots of writhing and almost contortionist-type posing, although we can’t say we don’t love it. It’s so simple, yet so well thought out and executed, and is perfect for showcasing the movement of the pieces,” she added.

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