Sega Launches Urinal-based Game Consoles in Japan [Video]

Tokyo video game company Sega said bars in Japan are installing urination-based video game consoles in their bathrooms.

In today’s “Only in Japan” segment, we bring you this report from ITN News about Sega’s new urinal-based video game, being installed in bars and restaurants throughout Japan, the UK’s Telegraph reports.

The game proves that the digital ads and technology can reach every place. You have played games in your office, bedroom, and study room, now play games in restrooms.

Three years ago the “Toylet” was just a pipe-dream for developers at Sega, but now the urinal video game has been rolled out at pubs across the nation.

The system is made of a LCD, mounted on the wall and a pressure sensor. The pressure sensor measures the length, pressure, and location of your urine stream and help you progress further in the game.

The LCD screen helps you to choose and play the game and after the games finishes it shows some advertisements. The architecture is equipped with an infrared sensor that identifies that a person is approaching closer and prepares the screen to start the game.

As the person starts urinating, the speed, volume and duration is calculated. If you want to play and score, then be ready with a strong stream. For players keen to brag about their performance at the urinal, the results can be downloaded onto a memory stick.

“At first, we thought it would really be only young people who would like this kind of game. But … we’re seeing this phenomenon where people are enjoying playing with it, regardless of age,” said Hirotaka Machida, the console’s lead producer.

At $2,000 for a single unit, Machida said the original plan had been to avoid the mass market, but tests in pubs and restaurants showed it had broad appeal.

An infra-red device cuts off play if gamers stray too far from the urinal, reducing the amount of mess, according to Sega, making it a hit with pub managers as well.

Players can choose from five games, which are interspersed with advertisements for products and services.

The most simple game is titled “Mannekin Pis” and simply measures how hard the player can urinate. Slightly more challenging is “Graffiti Eraser,” in which the player is required to remove a picture by pointing a hose at the offending image.

The curiously named “The Northern Wind, the Sun and Me” is designed to stimulate a player’s interest in the opposite sex. The aim is to blow a girl’s skirt up and reveal her underwear, with the harder the player urinating, the harder the wind blowing.

Another game – with the equally odd title of “Battle! Milk From Nose!” – pits the present user of the urinal against his predecessor. The power of each player’s urine stream is compared and depicted on the screen as milk spraying out of the contestants’ noses. The player with the strongest nose milk knocks his opponent out of the ring.

Toilet humor and raunchy gags are a staple of far from high-brow variety shows in Japan where Toylets were rolled out on general release.

Some say Sega’s presence has gone down the toilet ever since it pulled the plug on the Dreamcast. Well, now the publisher is turning urine into gaming gold. Sega expects to make money on the unseemly venture by selling ads on the TV screens between game sessions.

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