Rihanna Seduces Fans for Second Time in New Armani Ad Campaign [Gallery]

NEW YORK | Wednesday, January 18th, 2012 10:13am EDT

Pop singer Rihanna has once again teamed up with Emporio Armani Underwear and Armani Jeans to show her modelling prowess.

  • Rihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/ArmaniRihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/Armani
  • Rihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/ArmaniRihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/Armani
  • Rihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/ArmaniRihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/Armani
  • Rihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/ArmaniRihanna in the Emporio Armani spring/summer 2012 campaign. Photo: Mert Alas and Marcus Piggott/Armani

Rihanna stars in the new Spring/Summer 2012 ads for Armani, and as expected from the brand, the images are hot. Check out the gallery above!

Her lingerie advertising campaign for Armani was voted the sexiest set of 2011 so it’s no surprise to see her back showing off the latest line.

The Barbadian pop star is taking her second stab at being the Armani’s face and body and is looking as seductive as ever.

While Rihanna’s debut campaign saw her posing dominatrix-style wearing a blonde wig in the back of a car, these new images, captured by talented duo Mert Alas & Marcus Piggott in Dublin, shows a more sensual side to Riri.

The ‘Only Girl (In The World)’ singer showed off a cropped blonde look in her first campaign but she has gone dark for the new adverts.

The 23-year-old pop star is seen showing off her incredible shape in a lacy set of lingerie as she poses on a bed with her hand tucked behind her head.

In another shot Rihanna appears to be displaying her innocence as she tousles with her hair posing in a satin negligee and knickers set.

Two more shots show the Barbadian showing off the denim range and she is seen in a pair of high waisted shorts with just a denim jacket covering her top.

In another she rolls her hips away from the camera showing off her pert bottom in the Armani jeans.

While these shots appear to be a little toned down compared with the sexed up shots of the first shoot there is no doubt that these will prove popular with Rihanna’s fans.

The daring display was hailed the best of the year in a poll of advertising industry chiefs carried out by popular magazine Advertising Age.

With these photos Rihanna might be reeling over the recent behaviour of her ex-boyfriend Chris Brown – the fellow singer has reportedly got a tattoo of his new partner’s face – but judging by these photos, it’s Riri who will be having the last laugh.

While these previews snaps have been released for her upcoming advertising campaign, Rihanna is currently enjoying a well-earned break.

The beauty is currently holidaying in Hawaii and appears to be having an extremely relaxing time.

However the singer has seemed a little too relaxed after puffing on a suspicious hand-rolled cigarette following a rigorous exercise session this weekend.

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