The study provided by watch manufacturer Timex revealed women tell 474 lies a year to themselves and people around about their diet.
Dr Cassandra Maximenko Chiropractic Physician and Timex Multisport Athlete said, “Studies show that keeping a food diary can double weight loss but it seems that rather than being honest about the food and drink which passes our lips, many women are lying about it, or completely denying it altogether.”
She added: “But while this might save them some embarrassment in front of their partner or friends in the short term, it’s not going to help them reach their health and weight loss goals in the future.
“By lying to their loved ones, women are also lying to themselves and could easily see their weight creep up.”
Chocolate is the product which is most likely to be lied about, followed by potato chips, cheese, candy, bread and burgers, Your Town News said. When holding the survey 3,000 Brit women were interviewed.
The Med Guru reports, that the research also found the most common food falsehoods such as “It was only a small portion” followed by “I’ll have a big lunch so I won’t eat much after this” and “I only treat myself once in a while”.
Other lie included assurances about eating about five portions of fruit and vegetables, never snacking between meals and drinking just aglass of wine a day.
“I always eat the right number of servings of fruits and vegetables a day,” says a woman or “I didn’r touch any of the cookies”.
Food lies also included “I won’t eat again today”, excuses like “I just finished off the kids’ leftovers” and fibs such as “I never eat fast food” and “only drink on special occasions.”
Moreover, the list of lies consists of such phrases as “I won’t eat again after this” or “I was too busy to have luch”.
Besides the ‘ugly truth’ the survey also found out that 28 percent confessed that food fibs have triggered rows with their partners.
Nearly 63 percent think lying about their food consumption is harmless while 37 percent assures lying about their eating and drinking habits means they are just fooling themselves.
68 percent women are reported to try to eat healthy but sometimes falter. And, finally, 41 percent lie to make the impression that they are into healthy eating.
So, it’s up to decide whether a woman is sincere when saying “I had a healthy salad” or “I don’t drink coffee or tea after 5:00 P.M.”
Maximenko stated, “This study proves we live in a nation of denial where image takes a higher priority than honesty and no one wants to be seen eating food they shouldn’t, or even in larger quantities than is socially acceptable.”
By the way, one more research, held in May, revealed that on the average men lie more often than women.
According to the Telegraph, the average male tells 1,092 lies every year and is less likely to suffer a guilty conscience for lying than the typical woman. Wonder, but the average woman will come out with 728 untruths per year.
But while 82 per cent of females interviewed said telling a lie ate away at their conscience, only 70 per cent of men confessed to pangs of guilt.