This post brought to you by Snapdragon by Qualcomm. All opinions are 100% mine.
Qualcomm, the wireless chip giant, has had naming rights to the Mission Valley stadium since 1997. This name change is not for a long period – just for 11 days, but Qualcomm wanted everybody to be aware of their powerful new Snapdragon applications processor chips.
“There’s an incredible focus now on smartphones and tablets,” said Dan Novak, the company representative. “What we’re looking to do is raise the volume on awareness for Snapdragon — let people know it is the heart of their smartphone, and then build awareness and eventually preference.”
Snapdragon processors by Qualcomm are the digital brains inside mobile devices made by many popular manufacturers like Samsung, LG, Nokia, and HTC. Qualcomm knows that consumers are becoming more and more savvy, and they want to spend their hard-earned money on the best product they can.
Snapdragon is the well-known brand for the company’s family of application processors that power smartphones.
“Any where you have the big Qualcomm signage – in and around the parking lot, on the stadium, in the seating bowl – we will replace the Qualcomm signage with new signage that says Snapdragon Stadium by Qualcomm with the Snapdragon logo,” said Mr. Novak.
You’ll ask: Why is this temporary renaming so exciting? Actually, Qualcomm has plenty reasons of such a change.
First of all, the point is in the size of the audience supposed to come to watch three nationally televised football games at the stadium during the winter holidays – the Sunday night Chargers vs. Baltimore Ravens contest on Dec. 18, the Poinsettia Bowl on Dec. 21 and the Holiday Bowl on Dec. 28.
Qualcomm’s decision has already been approved by the city, the stadium’s owner, the Chargers; and the Holiday Bowl, who is responsible for the bowl games. After the games are held, the stadium will revert back to Qualcomm Stadium.
For 11 days, every Qualcomm sign will be performed in a Snapdragon dressing, and the company will employ other media as part of a larger branding campaign for Snapdragon.
Renaming will also draw some attention to Qualcomm, which lost its title of a consumer band when it sold its handset business to Kyocera in 2000.
Snapdragon cooperates with such famous phone brands as Nokia, Samsung ad HTC. The company’s processors are built into 300 smart phones, tablets and other gadgets. They are being designed into 350 additional products under development.
A mobile device containing a Snapdragon processor has a powerful all-in-one chip that maximizes functionality while optimizing battery life that means consumers can do more between battery recharges, as The Gadgeteer reveals.
So, today, Qualcomm is to build name recognition around Snapdragon – borrowing a page from Intel in creating brand awareness for a chip inbuilt into electronics.
Both companies seem to start competing more closely next year. When processors become more powerful, they’re likely to begin powering notebook and laptop computers – invading Intel’s turf.
“They’re going up against the Intels of the world in that market,” said George Belch, chairman of the marketing department at San Diego State University. “You have to come out swinging and put as much as you can into building brand awareness.”