This week has become rich for released trailers among which ‚ÄėThe Hobbit‚Äô teaser, showing Martin Freeman in the role of young Bilbo Baggins.
The trailer Batman trilogy The Dark Knight Rises was showed on Monday, after a six-minute prologue that was released in cinemas earlier this month.
A 30-second promo for Ridley Scott’s Prometheus has also come out. The pre-trailer tease for the thriller, expected to be released in June, shows Michael Fassbender examining a mystery specimen.
The full cinema trailer is to come out on Thursday. The first trailer of the Hobbit films directed by Peter Jackson was showed today at 4pm.
A movie version of Tolkien‚Äôs novel is divided into two parts and the first part: ‘The Hobbit, an Unexpected Journey.’ The movie is due to be released next December and year later it will be followed by ‚ÄúThe Hobbit: There and Back Again.‚ÄĚ
Here is the plot of the movie, according to IMDB: ‚ÄúBilbo Baggins, a Hobbit, journeys to the Lonely Mountain accompanied by a group of dwarves to reclaim a treasure taken from them by the dragon Smaug.‚ÄĚ
Both films are under direction of Peter Jackson who stepped in when Guillermo del Toro left the project amid financial delays and the MGM corporate crisis. Jackson released ‚ÄúThe Lord of the Rings‚ÄĚ trilogy, which is considered to be one of the most celebrated and successful film franchises ever.
Philippa Boyens, the Oscar-winning screenwriter who has worked on the writing team throughout the cinematic Tolkien voyage, shared her thoughts about the movie:
‚ÄúIt‚Äôs been an interesting journey, I was thinking about it the other day, and at some point you have to believe in fate because it‚Äôs going really well now,‚ÄĚ Boyens said.
‚ÄúI‚Äôm touching wood now. But I think if it had all happened any earlier it would have been too soon and any later we would all be too old. Things seem to come together for the right reasons.‚ÄĚ
The trailer starts with the old hobbit Bilbo (Ian Holm) writing a letter to his nephew Frodo:
‚ÄúMy dear Frodo, you asked me once if I had told you everything there was to know about my adventures. While I can honestly say I have told you the truth, I may not have told you all of it.‚ÄĚ
It then cuts to a young Bilbo who is approached by Gandalf and invited on an adventure. Bilbo says: ‚ÄúI can’t just go running off into the blue, I am a Baggins of Bag-End.‚ÄĚ
The film reveals the story of the hobbit Bilbo, who is guided by the wizard Gandalf and 13 dwarves on a dangerous adventure that sees him become an unlikely hero.
Although “The Hobbit” is sort of a return to Tolkien’s famous Middle-earth for Jackson, this film has a slightly different tone and look to it.
The trailer was released by film company Warner Bros that also showed The Dark Knight Rises last week.
Dan Jolin, features editor at Empire Magazine, said he could hardly remember a year when so many trailers on offer, so far in advance of release dates:
“I think the studio is extremely keen to be showing off to the world how impressive its slate is for 2012. Quite simply, they are foghorning a bold statement of intent – dominance of the 2012 box office.‚ÄĚ
He added that a long line of teasers and trailers is a response to the internet and social media, enabling studios to retain ownership of their films.
“Studios need to get their product in people’s minds, they need to feed anticipation, they want to make us feel that when opening weekend comes, we simply must go and see their movie, otherwise we’ll be somehow socially and culturally left behind everyone else.”