Thousands of online retailers will discount their stock for Cyber Monday today — the online version of 2011 Black Friday — now in its sixth year. 2010 Cyber Monday sales topped $1 billion in the United States, making it the biggest day for online retail to date.
According to IBM’s study of 500 retailers, online sales this Black Friday were up 24.3% over last year, suggesting that people stayed home to avoid the crowds and in-store havoc.
Mobile devices accounted for 14.3% of all online Black Friday traffic, up from 5.6% last year, and they were responsible for 9.8% of online sales. The iPad proved to be the king of post-Thanksgiving retail — its users were more likely to purchase than other mobile users, with conversion rates reaching 4.6%.