Samsung’s New Ad Takes a Deliberate Dig at the Apple’s iPhone 4S [Video]

Advertising a smartphone is always good for business, but Samsung’s latest advert for its Galaxy S II smartphone takes aim at Apple’s fans, and hits the mark.

Samsung’s latest TV spot for the Galaxy S2 takes some caustic potshots at the iPhone 4S and Apple fans, as the enmity between the tech giants spills over from the courtroom to the ad campaign video cutting room.

The advert titled “NextBigThing 60 Final” shows people in queues around the US at what looks like a launch of a new Apple mobile phone. They then see other ‘trendy’ people with the Galaxy S II smartphone. Once they realise it is a Samsung, however, they recoil from the model.

The advert mimics the Skoda and Audi adverts of a decade ago when the both cars were seen as uncool. The new campaign, which contains subtle digs at the performance of the Apple 4S, launches in America this week.

Despite being just a minute long, the clip is packed with wry, on-the-money jibes at the Cult of Apple and the pretentions thereof, as well as the spec sheet shortcomings of the iPhone 4S – think: no 4G support, small screen compared to the S2 and issues with its battery life.

The ad comes amid an on-going, increasingly acrimonious courtroom contretemps between Samsung and Apple, which has seen the companies pursue a series of tit-for-tat sales embargoes and patent infringements across the globe this year.

We will not spoil the video, please watch it above, its epic. Please, post your comments below on this one. Wonder if Apple responds and releases a new video to slander Samsung?



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