When Dreams Come True: Angry Birds Turn Real for a Day [Video]

The fans of the well-known iPhone game “Angry Birds” had the possibility to play their favorite action of a huge size in Barcelona. You can see it in action in the video below.

I’m sure that you and all your friends know this funny game – Angry Birds. Well, it’s no surprise after we have spent over 200,000 hours shooting them from slingshots, wasting as many as 300 million minutes a day.

Angry Birds is a video game designed by Finnish computer game developer Rovio Mobile. The game was first released for Apple’s iOS in December 2009. Since that time about 12 million copies have been purchased from Apple’s App Store.

These impressive numerals have inspired the developers to design versions for other touchscreen-based smartphones, such as those using the Android operating system, among others. The list of the Angry Birds’ awards is impressive.

In February 2010, Angry Birds was nominated for the “Best Casual Game” award at the 6th annual International Mobile Gaming Awards in Barcelona, Spain. In September 2010, IGN named Angry Birds as the fourth best iPhone game of all time.

In April 2011, Angry Birds won the “Best Game App” and “App of the Year” at the UK Appy Awards. Angry Birds was awarded “Best Game for Handheld Devices” at the 15th edition of the Webby Awards.

The game is played everywhere, even on an airplane from Helsinki to Singapore or just on your smartphone. But what if these ‘angry’ birds will come to life?

Actually, that’s exactly what happened in Barcelona this summer, when T-Mobile set up a massive arcade allowing passers by to control these birds from a smartphone.

You’d better watch it to believe it (check the video above.) On the beach at a resort in Barcelona on May 11th, many dreams came to life, thanks to T-Mobile.

Having composed creative online and offline advertising, T-Mobile attracted customer attention using the one and only Angry Birds.

Aiming to increase the popularity of the popular game, T-Mobile created this to connect the love of Angry Birds to it’s entire smartphone product range, and with a life sized installation, real exploding pigs and video got about 5 million views in a week.

It’s awesome how much detail the developers managed to put into the video. The blue bird split into three birds upon touch and the black bird exploded when it landed on the pigs’ maze.

The white bird’s egg was a little lukewarm, but what made up for it immensely was how the pigs exploded. What’s more amazing are the regular game sounds (the birds sqawking and the pigs squealing) that make the event even more real.

The developers have done their best to make the viewer think that whatever the person was doing on the video screen was actually coming true behind them in real life.

What’s interesting is that technology could actually enable that. So, unlike many of the viral videos out there, this one could have really been rigged up.

The locals and tourists were eager to get into the act to play a real-life version of Angry Birds.

Well, the birds and the pigs weren’t real, but with the help of a smartphone, the players controlled a real life slingshot that sent a ball-like version of the Birds into action while a real live band played the appropriate music from the game.

Simple, fun, colorful and creative: these are the points which every campaign must have to success. And T-Mobile achieved this goal. [Via ZDNet and BGR]

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