Adele Becomes First Artist to Breach iTunes 1 Million Sales Barrier in Europe

Pop singer Adele has become the first artist to breach the 1 Million album sales barrier in Europe on Apple’s iTunes following the release of her new album, 21.

Adele's album 21 - which features the single, 'Someone Like You' - has broken digital records in Europe. Photo: Mateuscs309/Flickr

Pop singer Adele has become the first artist to breach the 1 Million album sales barrier in Europe on Apple’s iTunes following the release of her new album, 21.

The album has gone down well on the recession hit continent since its release back on January 21, taking just 11 months to reach the milestone.

Dubbing the achievement a “great landmark for digital album sales”, independent music analyst Mark Mulligan told the Telegraph: “This is a positive news for the music industry and Apple’s iTunes has done a great job of helping to sell digital albums,” he said.

“However, mass buying of digital albums is swimming against the tide and is getting rarer. Most people now like consuming music as singles and a growing number either stream songs or watch the videos on YouTube. Fewer and fewer people download entire albums to own.”

“Downloading albums to own is becoming a less and less important part of how fans and artists interact.”

Artists are becoming increasingly reliant on generating YouTube views and Facebook fans in order to drum up interest.

Mulligan said it was becoming increasingly important how many times a musician had been watched on YouTube and how many Facebook fans they had.

Music downloads are growing, as are subscriptions to streaming sites such as Spotify, but all at the expense of the sale of physical albums.

’21’ was enjoyed huge success across the world this year, including in America where it has already became the biggest-selling digital album in US history.

The album is the follow-up to the London singer’s debut effort, ’19’.

Meanwhile, Adele has revealed that her recent throat operation was a success and that she is on track to make a full recovery.

However, some Lady Gaga fans have reacted with jealousy to Adele’s success, directing cruel jibes at the singer as she beats their ‘Bad Romance’ idol to the title of 2011’s top-selling artist. [via The Telegraph (UK)]

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