Michael Bay’s ‘Need For Speed: The Run’ Trailer is Breathtaking [Video]

The Transformers’ genius trying to find himself in the world of video games. In this new ‘Need For Speed: The Run’ trailer you will get to view some new and exclusive cinematic footage that will give you a small preview on what the game is all about.

Video games are quite popular nowadays. Titles like Call of Duty are well-known and can reach a billion dollars or more in sales, but racing games typically don’t fare quite as well.

Maybe that is the reason why the Need For Speed team developed The Run – a cross-country thriller that combines fast cars, tons of sunset-hued shots, plenty of explosions, beautiful-yet-pixelated women and amazing out-of-the-car action.

Fans of the game will come across couple of scenes in the trailer that will remind them some of Bay's Transformers flicks. Watch the trailer for yourself above. Photo: Electronic Arts

Asking about the inspiration for the game, the reporters were answered by Need For Speed Executive producer, Jason DeLong, “I think there [were] a lot of inspirations.”

“The whole idea of a cross country road trip is sort of a romantic ideal, you know, and it’s one that has been replicated in lots of movies and in real life with Gumball rallies and things.”

“So for us, really, it came down to a few things… We’re always inspired by these amazing drives that are across the U.S., but we’ve never actually replicated them factually in Need for Speed.”

“It’s always been a case of, you know, a fictional county or a fictional city that’s inspired by these places. But we actually wanted to, for the first time in Need for Speed, recreate the feeling of this race across the US.

To make the Run awesome, the franchise went to box-office ATM machine Michael Bay to cut the game trailer.

The producer had carefully studied all the stages of the game and had a long talk with designers to feel the spirit of the action.

Bay is known for directing high-budget action films, such as The Rock, Armageddon, Pearl Harbor and the Bad Boys and Transformers series.

Michael Bay is not just content with destroying our cineplexes, childhood memories, and Chevrolet commercials (strangely, all three types of destruction intersect in the Transformers franchise), as it used to be. Now he is trying to find himself in the world of video games.

“He’s known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in ‘Need for Speed: The Run.’

“We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action,” said DeLong.

The game has voices and likenesses of celebrities such as Mad Men’s Christina Hendricks, Sports Illustrated models Chrissy Teigen and Irina Shayk, and is running on the destruction-heavy DICE engine, Frostbite 2.0. It couldn’t be more obvious that this was a Michael Bay mixing pot just waiting to happen.

The only thing the trailer missed was a movie voice-over guy saying “Get ready for the fastest, hottest action of the summer. Need for Speed: The Run, coming to theatres this summer.”

“Working with Michael and his company, ‘The Institute,’ was such an honor. He’s known for delivering exhilarating, over-the-top, action – exactly what players are looking forward to experiencing in ‘Need for Speed: The Run.’

“We knew from the moment we met with Michael that he was the perfect person to bring our game to life for gamers seeking non-stop action,” said Jason DeLong, NFS Executive Producer.

Michael Bay absolutely does not disappoint when it comes to action. Maybe his style will eventually lead him to further exploration of the video game industry much like his colleague Guillermo del Toro. Need for Speed: The Run is schedule to launch on November 15, 2011. [Via Jalopnik]

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