Ford Opens Reservations for 2012 Focus Electric [Gallery]

2012 Focus electric is Ford’s first all-electric, 100% gas-free, passenger car and the first of five planned electrified vehicles.

  • The Focus Electric makes no compromises when it comes to design. It exudes energy with its athletic Z shape, so whether it's taking on highway curves or parked and charging, it always looks like it's in motion. A rear spoiler and standard 15-spoke, 17-inch aluminum wheels add a touch of style to its athletic appearance. Photo: Ford The Focus Electric makes no compromises when it comes to design. It exudes energy with its athletic Z shape, so whether it's taking on highway curves or parked and charging, it always looks like it's in motion. A rear spoiler and standard 15-spoke, 17-inch aluminum wheels add a touch of style to its athletic appearance. Photo: Ford
  • This unique mobile app from Ford lets you monitor and schedule the charging of your Focus Electric from anywhere, to help you maximize your range. It gives you remote charging status updates, so you can check existing charge levels and available range, while keeping track of your charge schedule. It also provides you with the location of your vehicle, where you can find the nearest charging stations and the most efficient route to get there. The app also estimates the amount of CO2 emissions and money you save based on your driving style - to help you manage costs and improve your efficiency. Photo: FordThis unique mobile app from Ford lets you monitor and schedule the charging of your Focus Electric from anywhere, to help you maximize your range. It gives you remote charging status updates, so you can check existing charge levels and available range, while keeping track of your charge schedule. It also provides you with the location of your vehicle, where you can find the nearest charging stations and the most efficient route to get there. The app also estimates the amount of CO2 emissions and money you save based on your driving style - to help you manage costs and improve your efficiency. Photo: Ford
  • To charge the high-voltage, lithium-ion batteries of the Focus Electric more quickly, you can have an optional 240-volt charging station installed. It gives you a full charge in approximately 3 to 4 hours. Focus Electric also comes with a standard 120-volt convenience cord, which allows you to charge the batteries in your own garage, using a standard 120-volt household outlet. Photo: FordTo charge the high-voltage, lithium-ion batteries of the Focus Electric more quickly, you can have an optional 240-volt charging station installed. It gives you a full charge in approximately 3 to 4 hours. Focus Electric also comes with a standard 120-volt convenience cord, which allows you to charge the batteries in your own garage, using a standard 120-volt household outlet. Photo: Ford
  • SYNC with MyFord Touch technology in the Focus Electric gives you the same great connectivity - to your music, navigation and favorite devices - that you get in other Ford vehicles, while offering a unique level of customization. Using the five-way buttons on the steering wheel, you can customize your view in the two 4.2-inch LCD instrument cluster screens to show your battery charge status, distance to the next charging station and more. This information helps you keep track of how you drive, so you can make adjustments to maximize your range and efficiency. Photo: FordSYNC with MyFord Touch technology in the Focus Electric gives you the same great connectivity - to your music, navigation and favorite devices - that you get in other Ford vehicles, while offering a unique level of customization. Using the five-way buttons on the steering wheel, you can customize your view in the two 4.2-inch LCD instrument cluster screens to show your battery charge status, distance to the next charging station and more. This information helps you keep track of how you drive, so you can make adjustments to maximize your range and efficiency. Photo: Ford
  • The Focus Electric gets all of its power from an advanced high-voltage lithium-ion battery system, which means you'll never need a drop of gas. Its electric motor is designed to help reduce energy loss and heat generation, while reducing your carbon footprint. Photo: FordThe Focus Electric gets all of its power from an advanced high-voltage lithium-ion battery system, which means you'll never need a drop of gas. Its electric motor is designed to help reduce energy loss and heat generation, while reducing your carbon footprint. Photo: Ford
  • Only a limited number will be produced for the 2012 model year, so here’s your opportunity to get a head start on owning yours. Plus, you may be eligible for a federal tax credit of up to $7,500. Photo: FordOnly a limited number will be produced for the 2012 model year, so here’s your opportunity to get a head start on owning yours. Plus, you may be eligible for a federal tax credit of up to $7,500. Photo: Ford
  • You’ll never need a drop of gas or an oil change. Powered exclusively by a new lithium-ion battery system, the Focus Electric is now available to reserve at one of our Certified Electric Vehicle (EV) dealers. Photo: FordYou’ll never need a drop of gas or an oil change. Powered exclusively by a new lithium-ion battery system, the Focus Electric is now available to reserve at one of our Certified Electric Vehicle (EV) dealers. Photo: Ford

Starting today, drivers that want to go completely gasoline-free will be able to configure the all-new 2012 Ford Focus Electric online at Ford.com and place their orders with a Certified Electric Vehicle (EV) dealer.

“Today is an historic day, as Ford opens up the order banks for the company’s first full production, all-electric passenger vehicle – the Focus Electric,” said Chad D’Arcy, Focus Electric Marketing Manager, Ford Motor Company. “The all-new Focus Electric is an important part of Ford’s overall strategy, bringing still another option to customers who want a car that is fun-to-drive, easy to own and fully electric.”

Drivers interested in learning more about the 2012 Focus Electric will be able to see detailed product specs and virtually build and price one at a dedicated online website: http://www.ford.com/electric/focuselectric/2012/ starting Wednesday.

The 2012 Ford Focus Electric showed up on the company website’s configurator this morning with a base price of $39,200 before state and federal incentives, plus an additional $795 for destination charges. That brings the total base starting price of the Focus Electric to $39,995. Factor in a maximum federal tax credit of $7,500 and the price falls to a more palatable $32,495.

For comparison’s sake, the 2012 Nissan Leaf features a base starting price of $35,200 plus $850 for destination charges. Factoring in delivery fees, Ford’s EV will cost $3,945 more than Nissan’s before incentives.

Focus Electric comes standard with: MyFord Touch with 8-inch touchscreen; two driver-configurable 4.2-inch color LCD displays in cluster for unique EV driving screens; MyFord Mobile App (for remotely monitoring and scheduling battery charging with owners’ smartphone as well as remote start); HID Headlamps; 17-inch aluminum wheels, ambient lighting, seats made from 100-percent recycled material.

It also includes Rear Camera with Rear Parking Sensor; Intelligent Access with Push-Button Start; MyKey; voice-activated Navigation System; Particulate Air Filter; hands-free SYNC Bluetooth telephone connectivity with Traffic, Direction and Information Services; electronic traction control; Sony-Branded audio with nine speakers; SIRIUS® Satellite Radio and HD Radio.

The only options on well-equipped Focus Electrics are leather seats and two paint colors. “Ford believes driving electric doesn’t mean consumers should have to sacrifice on driving experience or vehicle quality,” said D’Arcy. “The Focus Electric comes with more standard features than any other comparable all-electric vehicle.”

In addition to silently cruising past gas stations, Focus Electric drivers will never need oil changes or any of the other service required on gasoline engines. Focus Electric exclusively stores energy in an advanced lithium-ion battery pack. The battery pack uses liquid-cooling to help ensure a long-life and optimal performance under all weather and driving conditions.

The Focus Electric’s battery can be recharged in just over three hours using a 240-volt charging station, about half the charging time of the 2012 Nissan Leaf. Drivers also can top off the battery any standard 120-volt outlet using the included charging cord.

The online site also provides potential customers the ability to find the location of their nearest Ford Certified EV dealer so they can place their order.

A limited number of Focus Electrics will first be available in California and the New York/New Jersey regions. Availability of the Focus Electric will expand next year to the remaining 15 launch markets as production ramps up.

The 19 launch markets include: Atlanta, Austin and Houston, Texas; Boston, Chicago, Denver, Detroit, Los Angeles, San Francisco, San Diego, New York, Orlando, Fla., Phoenix and Tucson, Ariz.; Portland, Ore.; Raleigh Durham, N.C.; Richmond, Va., Seattle, and Washington, D.C.

Markets were chosen based on several criteria, including commuting patterns, existing hybrid purchase trends, utility company collaboration and local government commitment to electrification.

Power of choice

Electrification is an important piece of Ford’s overall product sustainability strategy, which includes the launch of five electrified vehicles in North America by 2012 and in Europe by 2013. Ford launched the Transit Connect Electric small commercial van in 2010 and will launch the all-new Focus Electric later this year.

In 2012, these models will be joined in North America by the new C-MAX Hybrid, a second next-generation lithium-ion battery hybrid and C-MAX Energi plug-in hybrid. This diverse range of electrified vehicles allows Ford to meet a variety of consumer driving needs. [Ford via AutoBlog]

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