Current President of the USA, Barack Obama, von the elections in 2008 with the help of his adoption of Twitter and other social media platforms. So he decided to repeat his success once again and this time he intends to use Tumblr to galvanize his supporters during the next elections.
On Monday, presidential committee started a Tumblr account for Obama’s 2012 campaign (called ‘Obama for America’), which will be housed on the Web site barackobama.tumblr.com.
“We’d like this Tumblr to be a huge collaborative storytelling effort — a place for people across the country to share what’s going on in our respective corners of it,” campaign officials said.
The blog currently only consists two different entries, the first one is a note from administration of the blog, and another pictures a member of the campaign’s Field department. Clicking the photo will lead the viewers directly to Obama’s official website where followers can help with his campaign. The official note from his campaign team says:
It’s nice to meet you.
There are lots of reasons we’re excited to be launching the Obama 2012 campaign’s new Tumblr today. But mostly it’s because we’re looking at this as an opportunity to create something that’s not just ours, but yours, too.
We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.
It’s possible because of Tumblr’s submission feature. You can send us a few paragraphs about how your latest phonebanking gig went or why you’re in for 2012.
Share the latest chart you saw that made you go “woah.”
Ask a question.
Upload a photo of 2012 t-shirts or signs you see out in the wild.
Pass along jokes, particularly if they’re funny.
And if you’re among the Tumbl-inclined, send us posts you’ve published on your own Tumblr that we should look at re-blogging.
There will be trolls among you: this we know. We ask only that you remember that we’re people—fairly nice ones—and that your mother would want you to be polite.
Thanks, Tumblr. We’re looking forward to getting to know you.
The Tumblr also suggest the blog’s followers sending stories, photos and videos and promises that the best of the best will be featured on the site. For this, the Tumblr points towards a submission link that should help get potential contributors started.
The blog also includes various links to Obama’s various social presences on Twitter, Facebook and YouTube, as well as the option to subscribe to his RSS feed.
A huge part of Obama’s plan “rise to the throne” was successfully realized with the help of his effective campaigning and ability to influence younger audiences who may not have previously been interested in politics or voting to begin with. Now with establishing social presences, potential and previous voters can remain almost intimately familiar with the ins and outs of his ongoing campaign for reelection.
It’s has always been difficult to understand how various social media platforms work and how to find an appropriate way to use them. But Obama’s campaign team has done a good job having distinguished them all from each other. And using Tumblr was also an excellent idea. Well, it doesn’t guarantee re-election, but it certainly will serve in future. [via The Next Web and The New York Times]