The 2012 Lavazza Calendar: Self-portraits by 12 Photographers [Gallery]

NEW YORK | Thursday, October 13th, 2011 4:37pm EDT

The Italian coffee company Lavazza has unveiled the 2012 edition of its collectible calendar.

  • We end with a look at the backcover. Photo: Ellen Von Unwerth/LavazzaWe end with a look at the backcover. Photo: Ellen Von Unwerth/Lavazza
  • December: Ellen Von Unwerth, who has shot two previous calendars (1995 and 2006) writes: "We can always find an excuse for a celebration. And if there’s a party, you can be sure I won’t miss it." Photo: Ellen Von Unwerth/LavazzaDecember: Ellen Von Unwerth, who has shot two previous calendars (1995 and 2006) writes: "We can always find an excuse for a celebration. And if there’s a party, you can be sure I won’t miss it." Photo: Ellen Von Unwerth/Lavazza
  • November: David LaChapelle, who shot the 2002 Lavazza calendar, comes up with a typically lush, over-the-top image for this year's edition. Photo: David LaChapelle/Lavazza November: David LaChapelle, who shot the 2002 Lavazza calendar, comes up with a typically lush, over-the-top image for this year's edition. Photo: David LaChapelle/Lavazza
  • October: Albert Watson, responsible for the 1997 edition, writes: "She finishes her show and finds me waiting for her. She is a burlesque dancer. While we are drinking our coffee, she talks a lot, very fast. I don’t. She often says she is happy to be my muse and that I am friendly. She certainly is. She’d like me to go and see her one time when she is performing. I will go. Then we smile our goodbyes and get into our different taxis. Our paths separate until the next evening, when we meet again at 69 Gansevoort." Photo: Albert Watson/LavazzaOctober: Albert Watson, responsible for the 1997 edition, writes: "She finishes her show and finds me waiting for her. She is a burlesque dancer. While we are drinking our coffee, she talks a lot, very fast. I don’t. She often says she is happy to be my muse and that I am friendly. She certainly is. She’d like me to go and see her one time when she is performing. I will go. Then we smile our goodbyes and get into our different taxis. Our paths separate until the next evening, when we meet again at 69 Gansevoort." Photo: Albert Watson/Lavazza
  • September: Annie Leibovitz, who photographed the 2009 calendar, writes: "My work forces me to travel all the time. Flights, delays, lost baggage, jet lag, endless journeys onboard the weirdest means of transport. No matter how far I travel, I can never escape the way I can when I am behind my camera. That is my real break from the world. Those are the moments I dedicate to myself." Photo: Annie Leibovitz/LavazzaSeptember: Annie Leibovitz, who photographed the 2009 calendar, writes: "My work forces me to travel all the time. Flights, delays, lost baggage, jet lag, endless journeys onboard the weirdest means of transport. No matter how far I travel, I can never escape the way I can when I am behind my camera. That is my real break from the world. Those are the moments I dedicate to myself." Photo: Annie Leibovitz/Lavazza
  • August: Mark Seliger, responsible for last year's calendar, shot this image in a stairwell at his studio in New York. He explains: "A patinated 150 year old wall, top lit, an emptied elevator shaft, which now serves as a stairwell. Perhaps an unlikely destination for a photographic series of artists—yet at some point it became a familiar common denominator – almost a stage – not only for my subjects, but also for my work." Photo: Mark Seliger/LavazzaAugust: Mark Seliger, responsible for last year's calendar, shot this image in a stairwell at his studio in New York. He explains: "A patinated 150 year old wall, top lit, an emptied elevator shaft, which now serves as a stairwell. Perhaps an unlikely destination for a photographic series of artists—yet at some point it became a familiar common denominator – almost a stage – not only for my subjects, but also for my work." Photo: Mark Seliger/Lavazza
  • July: Finlay MacKay, who photographed the 2008 calendar, writes: "Like most photographers, I definitely prefer to be on the other side of the camera, so when I was asked to work on this commission it was important that it was done with irreverence and most importantly to have some fun. The most euphoric and excitable entity I know is Frank MacKay, Frank is a French Bulldog and my best friend. Whenever I come home from whatever place, he is always there - loyal, steadfast and ready to eat any of my clothing or any important documents in my possession, he hates it when I am away and he has eaten two passports and a drivers license, so this proves that he really wants me at home with him. I wanted to tell his story in the image and make people smile for a second. I believe that Life is fun and every second should be savoured." Photo: Finlay MacKay/LavazzaJuly: Finlay MacKay, who photographed the 2008 calendar, writes: "Like most photographers, I definitely prefer to be on the other side of the camera, so when I was asked to work on this commission it was important that it was done with irreverence and most importantly to have some fun. The most euphoric and excitable entity I know is Frank MacKay, Frank is a French Bulldog and my best friend. Whenever I come home from whatever place, he is always there - loyal, steadfast and ready to eat any of my clothing or any important documents in my possession, he hates it when I am away and he has eaten two passports and a drivers license, so this proves that he really wants me at home with him. I wanted to tell his story in the image and make people smile for a second. I believe that Life is fun and every second should be savoured." Photo: Finlay MacKay/Lavazza
  • June: Eliott Erwitt, responsible for the 2000 calendar, comes up with a typically quirky, humorous image. Photo: Eliott Erwitt/LavazzaJune: Eliott Erwitt, responsible for the 2000 calendar, comes up with a typically quirky, humorous image. Photo: Eliott Erwitt/Lavazza
  • May: Eugenio Recuenco, who shot the 2007 calendar, writes: "The story I want to tell is of an encounter between two cultures - Spanish and Italian - by using the two legends: Don Quijote and Lavazza. A mixture of story-telling and history, fantasy and reality, the surreal and the real." Photo: Eugenio Recuenco/LavazzaMay: Eugenio Recuenco, who shot the 2007 calendar, writes: "The story I want to tell is of an encounter between two cultures - Spanish and Italian - by using the two legends: Don Quijote and Lavazza. A mixture of story-telling and history, fantasy and reality, the surreal and the real." Photo: Eugenio Recuenco/Lavazza
  • April: Marino Parisotto, who photographed the 1998 Lavazza calendar, writes: "For once I want to cherish the dream of being the seducer, not the seduced." Photo: Marino Parisotto/LavazzaApril: Marino Parisotto, who photographed the 1998 Lavazza calendar, writes: "For once I want to cherish the dream of being the seducer, not the seduced." Photo: Marino Parisotto/Lavazza
  • March: Miles Aldridge, who photographed the 2010 calendar, says: "Inside my studio, a childhood memory is analysed, rearranged, chopped up and questioned again and again until its faint outline comes into focus on the ground-glass of my camera. I fire the shutter freezing the memory forever in the exploding light." Photo: Miles Aldridge/LavazzaMarch: Miles Aldridge, who photographed the 2010 calendar, says: "Inside my studio, a childhood memory is analysed, rearranged, chopped up and questioned again and again until its faint outline comes into focus on the ground-glass of my camera. I fire the shutter freezing the memory forever in the exploding light." Photo: Miles Aldridge/Lavazza
  • February: Thierry Le Gouès, photographer on the 2004 Lavazza calendar, writes: "When I am shooting I want to get right inside the very nature of things, be the storyteller of experiences and relive them from the inside. I am not interested in shades and through the lens I can see the world plainly: it is either black or white. Above all black, because of the intensity it conveys, the strength, the sense of cleanliness. Black does not lie, in a certain way it is clear. Just like my models. Just like my coffee." Photo: Thierry Le Goues/Lavazza February: Thierry Le Gouès, photographer on the 2004 Lavazza calendar, writes: "When I am shooting I want to get right inside the very nature of things, be the storyteller of experiences and relive them from the inside. I am not interested in shades and through the lens I can see the world plainly: it is either black or white. Above all black, because of the intensity it conveys, the strength, the sense of cleanliness. Black does not lie, in a certain way it is clear. Just like my models. Just like my coffee." Photo: Thierry Le Goues/Lavazza
  • January features a self-portrait by Erwin Olaf, who shot the 2005 calendar. He says: "I have always loved what light does on a body in the studio, and how a landscape of skin is created. So naturally, the body is on my mind." Picture: Erwin Olaf/LavazzaJanuary features a self-portrait by Erwin Olaf, who shot the 2005 calendar. He says: "I have always loved what light does on a body in the studio, and how a landscape of skin is created. So naturally, the body is on my mind." Picture: Erwin Olaf/Lavazza
  • The cover of the 2012 calendar features an Ellen von Unwerth photograph of Valerie van der Graaf. The young Dutch model was chosen because this is the 20th year of the Lavazza Calendar and Valerie is also 20 years old. Photo: Ellen von Unwerth/LavazzaThe cover of the 2012 calendar features an Ellen von Unwerth photograph of Valerie van der Graaf. The young Dutch model was chosen because this is the 20th year of the Lavazza Calendar and Valerie is also 20 years old. Photo: Ellen von Unwerth/Lavazza

The Italian coffee company Lavazza has unveiled the 2012 edition of its collectible calendar. Each year, the calendar is shot by a world renowned photographer, but to celebrate the 20th edition, Lavazza used 12 photographers who had shot previous calendars, asking them to create a self-portrait.

The Lavazzers is the name of the twentieth edition of the Lavazza Calendar, which in celebration of such an important event reunites 12 of the masters of photography that helped to make the Lavazza Calendar such a success over the years: Erwin Olaf; Thierry Le Gouès, Miles Aldridge, Marino Parisotto, Eugenio Recuenco, Elliott Erwitt, Finlay MacKay, Mark Seliger, Annie Leibovitz, Albert Watson, David LaChapelle, Ellen von Unwerth.

They put themselves enthusiastically into play, celebrating their most intimate relationships with the Lavazza coffee through self-portraits. The 12 photographers, just like any closely knit team, were led by the Armando Testa agency, which was in charge of producing also this edition of the Lavazza Calendar. The photographers interpreted themselves in innovative, unusual and imaginative shots.

Francesca Lavazza, Corporate Image Director of the Group said: “Every year the Lavazza Calendar experiments with new artistic trends and different themes interpreted by an international artist. In an edition which is so important and significant for our communications, we wanted to turn the tables and ask the great photographers to create self portraits inspired by our espresso: the result is truly exciting.”

Michele Mariani, Executive Creative Director of Armando Testa Agency said: “It was incredible to work with these great talents, managing to capture the relationship between their personalities and coffee in each photograph. It was almost like a return home, or even better, a new interpretation of Espress Yourself, so close to the heart of Lavazza.” [via Lavazza]

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