The Most Sexist Advert Ever: Lynx – Rules to Rugby [Video]

Clad models play out the rules of rugby in this controversial new TV ad that’s been launched to coincide with the World Cup.

Deodorant makers Lynx have created their raunchiest advert to date – using scantily-clad girls smothered in body oil to explain the rules of rugby.

The advert, which was made in Australia, features a strait-laced, 1950s-style voice-over giving a factual break-down of the rules while the models demonstrate the various aspects of the game.

The models can be seen performing a scrum, jumping a line out and wrestling with each other as they demonstrate how to ruck and maul.

It was produced by Sydney’s Soap Creative agency to coincide with this year’s Rugby World Cup in New Zealand.

Unsurprisingly the video has proved a massive hit with male viewers – racking up over a million views on Youtube and over 440,000 on Vimeo in a single week.

The firm are well known for their raunchy adverts which feature men spraying themselves with the product and suddenly becoming irresistible to women.

A 2004 ad showing a couple getting out of bed and putting their clothes back on as they retrace their steps to the supermarket where they met was slammed for encouraging casual sex.

It received dozens of complaints however the Advertising Standards Authority ruled that it was suitable to be shown because it did not have sexually explicit scenes.

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