In the new ad for the 2012 Toyota Prius family, actual actors, loads of computer animation and a miniature set combine to create the illusion of a 15-foot-tall man made of people.
The man then steps out of his house to find that his 2012 Toyota Prius has morphed into four vehicles: a regular Prius, Prius V, Prius C concept and Prius Plug-In. This is the end of Mr. People Person, as he quickly disintegrates, leaving only his size-bazillion shoes and a bunch of little people behind.
“Not long ago, there was one model of Prius for everyone to share,” said Toyota. “But now that one Prius has become a family: There’s one for everyone. There’s the original one, the bigger one, the smaller one and the one that plugs in. They’re all a little different, just like us.”
You might recall that when Toyota rolled out the now-famous “Harmony” spot for the 2010 Prius, it caused a minor sensation.
While many automakers had been content to stick with car-on-road footage and the occasional flourish of CGI in their ads, “Harmony” was an intriguing mix of live action and computer animation.
Backed by an acoustic version of “Let Your Love Flow”, it was adequately hippy-dippy to speak to the green qualities of the Prius, while simultaneously highlighting some of the tech-forward features found on the 2010 model.
Now, Toyota – and its ad agency, Saatchi & Saatchi – have returned with a new campaign for the 2012 Prius family, and the similarities abound.
Not surprisingly, the creative mind behind the “People Person” spot is Mr. Hide from ‘The Sweet Shop,’ the same man who created “Harmony”. Is “People Person” as good? What do you think?! Tell us in the comments below. But now some words about Prius V model.
The new Prius V, with “V” expressing the vehicle’s versatility, will meet the needs of growing families with active lifestyles while providing the same attributes traditionally found in the Prius DNA.
It will share the current generation Prius’ platform and Hybrid Synergy Drive technology. Featuring a compact exterior yet spacious interior, the Prius V will feature over 50-percent more interior cargo space than the current Prius.
With a balance between outstanding spaciousness, refined style, and smooth aerodynamics, Prius V has a low 0.29 coefficient of drag, which does not inhibit the vehicle’s convenient packaging.
It is a new vehicle designed from the ground up, with a shape that evolved from Prius rather than being an elongated version.
A new evolution in hybrid vehicles with excellent cargo space and Prius’ heritage of environmental performance and fuel economy, the 2012 Prius V will go on sale in late summer 2011. [via Green Car Reports]