Ever wondered why DJ and artist David Guetta tries a bunch of new business models on Facebook and other sites? He controls his rights. The latest example is Guetta’s decision to sell his new album ‘Nothing But The Beat’ on his Facebook page, using the social network’s Facebook Credits currency.
Tracks cost 19 credits each (around £1.17), while the full album costs 150 credits (the equivalent of £9.29). That’s actually more than the price of the album on Apple’s iTunes store, where it costs £7.99. PayPal will be offered as an alternative payment mechanism soon. It’s interesting to note that Guetta is selling the album for more money on his Facebook page than iTunes, though – fans shopping around may wonder why
Released last week, his latest album (Nothing But The Beat) is available to purchase through his Facebook site, using Facebook Credits and is part of a wider move by artists to monetise their social media activity.
Facebook takes a 30% cut of all transactions but may face growing competition from Google+ here. Currently focusing on social gaming at the moment, Google+ is drastically undercutting Facebook and will take just 5% commission from gaming sales on its platform.
This is a strategic play by Google to get a significant number of developers to create games for the Google+ platform to lure a significant proportion of the 50% of Facebook’s 750m users who play social games.
Given Google’s recent flurry of activity around music – Google Music Beta, the refocused YouTube Music channel and the new Magnifier music blog – it is inevitable that it will be eyeing music sales as a potential revenue opportunity.
Services such as RootMusic and VibeDeck already allow acts to sell their music on social sites such as Facebook; but with a heavy music focus at its f8 develop conference later this month, Facebook itself is expected to move more directly into music.
Acts including David Gray and Widespread Panic have recently turned to Facebook to monetise their live shows, charging fans 50 Facebook Credits (worth around $5) to watch. Gray has also turned to daily deals site Groupon this year to sell downloads of a concert.
Given YouTube’s heavy focus on live music (it offered streaming from Coachella earlier this year and will do the same for Austin City Limits later in the month), Google arguably has a more robust platform than Facebook and could make this a larger part of its offering to acts. And with it offering a (for now, at least) significantly lower commission rate, it become a compelling proposition for acts.
Speaking to Music Week in January, Guetta claimed free content was a reality of the digital age. “Sometimes you have to give away content – even if it isn’t bringing you money,” he said. “It’s about building a relationship. I am happy to please my community as they share in the same passion that I do.”
For more on Facebook’s plans for music and what it will mean for both social media and the music business, see this week’s Music Week on Wednesday (September 7).
Superstar DJ David Guetta released his latest album “Nothing But the Beat” recently. This much anticipated album is a two disc set which caters to Guetta’s massive audience range – the first disc is meant for newer audiences familiar with the DJ’s radio-friendly pop-meets-house style reminiscent of “Sexy Bitch” and “I Gotta Feeling”.
It’s a star-studded disc that features Nicki Minaj, Flo Rida, Chris Brown, Lil Wayne, Timbaland, Dev, Jennifer Hudson, Jessie J, Taio Cruz, Ludacris, and Sia. The second disc pays tribute to Guetta’s house roots with which he still identifies primarily before all else.
In true dance music fashion, the second disc lets the beat take the spotlight without the hype of celebrity vocals. David Guetta is arguably the driving force in today’s Europop dance craze that has swept stateside and brought EDM to the forefront of American music. With this newest album, he gives hip-hop, pop, and house fans something to enjoy. In his words, “I wanted to create a bridge between electronic culture and urban culture.” Perhaps this album accomplishes that.
Songs to check out: “Titanium” ft. Sia, “Sunshine” with Avicii, “Turn Me On” ft. Nicki Minaj, “Nothing Really Matters” ft. will.i.am
In addition, David Guetta will be releasing a movie this fall in which he reflects on his growth as an artist, house music, and his mission to be successful and create amazing music. [David Guetta/Facebook via Music Week, Daily Mail (UK)].