Anyone who saw the film ‘The Social Network’ would have no way of knowing that Facebook founder Mark Zuckerberg has a sister.
But now Randi Zuckerberg is generating headlines of her own – after six years working faithfully in her younger brother’s shadow as Facebook’s director of marketing, she is jumping ship to set up an independent social media company.
“It is with mixed emotions that I announced my departure from Facebook today to launch my own initiative,” she said on Twitter.
Before later adding: “Thanks everyone for the incredible outpouring of support and enthusiasm for my next adventure. So grateful. More info coming shortly!”
In her missive to her Facebook bosses, COO Sheryl Sandberg and communications chief Elliot Schrage, Randi explained her motives for moving on:
“My goal is to launch my own innovative programming and work with media companies to develop their programming in new, and more social ways. In attacking this challenge, Facebook will clearly be a central element in all of my projects.”
“I plan to demonstrate that Anyone can do groundbreaking media work on the platform. And to the extent it makes sense for you, I’d be happy to advise Facebook on media projects, ‘Facebook Live’ or other initiatives if it is desired.”
Randi’s new company is called RtoZMedia, which already has its own website offering a teaser landing page that reveals very little about her the planned venture.”
“But she’s clearly aiming to build a marketing powerhouse in Silicon Valley aimed at social media companies. As noted by All Things Dig, it’s unlikely, however, that Google+ will end up on her client list.”
“As I end this chapter of my career, know that I leave with a deep love for Facebook and I value the experiences I have had here immensely. Be assured I will continue to be a strong, vocal evangelist for the most incredible social platform ever created,” she said.
“I am thankful for the strong mentorship, guidance, and support, which is empowering me to follow my dreams and show that you don’t have to be an engineer to be a hacker.”
Industry commentators suggested the new venture would inevitably lead to her working with some of her brothers biggest rivals, such as Twitter and Google, whose latest social network, Google+ has received broadly positive reviews.
Although Randi’s brother didn’t comment on the move, Facebook issued a short statement thanking her for all the work at the company: “We can confirm Randi has decided to leave Facebook to start her own company. We are all grateful for her important service.” [via The Telegraph (UK)]