Apple has just launched a new ad for its iPad 2. The 31-second ad spot makes an allusion to the company’s latest Mac OS update Mac OS X 10.7 Lion.
After visualizing a few features of the software update, the video ends with a toddler writing ‘Lion’ on the screen, while the commentator praising the device’s “Learn New Things” feature.
The ad, from longtime agency TBWA\Media Arts Lab, is meant to boost the sales of its latest iPad version, which already is a market hit with the sales of more than 9 million units in the June quarter.
Apple iPad 2 ad can be watched in the iPad section of the company’s Web site and Apple’s YouTube account. The ad titled “We’ll Always” tells what are special with iPad 2.
“We’ll never stop sharing our memories or getting lost in a good book. We’ll always cook dinner and cheer for our favorite team.”
“We’ll still go to meetings, make home movies and learn new things. But how we do all this will never be the same,” mutters a male voice by actor Peter Coyote along with the visuals.
Apple launched iPad 2 in March 2011. The device is being sold out like hotcakes thanks to its several amazing features. The tech world is now looking forward for one more iPad upgrade this year.
Apple has just recently stabilized inventory of the iPad in the U.S., bringing estimated shipping times to 1-3 business days, down from lead times that measured in weeks for the couple months after the device’s launch.
The touchscreen tablet continues to be on a phenomenal growth curve, with Apple announcing last week that it had sold 9.25 million iPad units in the June quarter.
Meanwhile, Apple unveiled its latest Mac OS update, Mac OS X 10.7 Lion last week. The new Mac update has advanced froth merging several features of iOS and iPad.