Watch How a Lamborghini Aventador is Born [Video]

Lamborghini has unveiled a new promotional video for their latest Aventador supercar in which they explain the car’s design process and the assembly process.

Lamborghini has unveiled a new promotional video for their latest Aventador supercar in which they explain the car’s design process and the assembly process.

“We’re smitten with the 2012 Lamborghini Aventador LP700-4 – the Italian automaker’s latest hotness,” writes AutoBlog’s Steven J. Ewing. “And while it’s no secret that crafting the V12-powered supercar is no easy task, the folks at Lamborghini want to show the world just how much attention to detail and quality craftsmanship goes into the production of each Aventador.”

To create the new supercar, Lamborghini started with sketches, transferred those drawings to a computer, began testing the materials used to craft the car and then work to build the twelve-cylinder heart found just behind the passenger compartment. It’s an intense process, and the end result is a car that will no doubt go down in history as one of the greatest Lamborghini products ever made.

Lamborghini is really good at creating sinister super sports cars, but it is equally as talented at naming them. According to the company, “Aventador” was the name of a bull that entered into battle on October 1993 at the Saragossa Arena, earning the “Trofeo de la Peña La Madroñera” for its outstanding courage.

Having the courage to go up against a new world of super sports cars will be the name of the game for the new Lamborghini flagship. Today’s world is extremely high-tech and many new players have entered the arena. Lamborghini has been promoting its carbon-fiber monocoque technology and the Aventador’s 2.9 second 0-62mph, but will that be enough?

According to Stephan Winkelmann, President and CEO of Automobili Lamborghini: “The Aventador is a jump of two generations in terms of design and technology, it’s the result of an entirely new project, but at the same time it’s a direct and consistent continuation of Lamborghini’s brand values.”

“It is extreme in its design and its performance, uncompromising in its standards and technology, and unmistakably Italian in its style and perfection. Overall, the dynamics and technical excellence of the Aventador LP 700-4 makes it unrivaled in the worldwide super sports car arena.” [via AutoBlog, Topspeed]

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