The BMW 1 Series M Coupe has only just been released and BMW’s marketing departments are hard at work trying to attract as much attention as possible. Here’s an interesting video of its latest campaign: a BMW 1 M Coupe drifting around the world’s highest helipad.
“As you’ll see in the video after the break,” writes Jeremy Korzeniewski at AutoBlog. BMW decided it would be appropriate to film (or at least use darn near perfect computer generated imagery to make it look like it filmed) its 1M Coupe drifting in a fine arc atop the circular helipad. We don’t know why, but we don’t really care.”
The vehicle is shown in action atop of the U.S. Bank Tower in Los Angeles, which stands 1,018 feet tall, making it the tallest building in California and the tenth tallest in the United States. Its also makes it the tallest building in the world topped with a helipad.
“I wonder why the driver is wearing a helmet!” writes Arman Barari at Motorward.com. “If he, God forbid, falls off that building, the helmet wouldn’t make much difference in how things end.”
We have no doubt the BMW 1 M’s 3.0-litre turbocharged straight six engine is capable of providing pinpoint smokey drifts, with its 250kW of power and 500Nm of torque, and we have no hesitation in believing it could slide sideways around a marked circle on the ground, in the right hands. But what does lead us to suspicion is whether BMW, and local councils, would allow such a publicity stunt like this to go ahead.
“Drifting is one of the coolest sports ever,” writes Andrei Tutu at AutoEvolution. Yes, we know, some people will beg to differ, telling us that drifting shouldn’t be a sport. Well, ladies and gentlemen, that’s true. Drifting is not a sport. Wait, wait, automotive fans – don’t start practicing throwing rotten tomatoes yet, as what we wanted to say was that drifting is more than a sport. It’s pure awesomeness.” [via AutoBlog]