Obama’s campaign is getting a lot more advanced in its use of Facebook and Twitter to help bolster the incumbent candidate’s efforts for reelection. One of the changes to the way the staff handles the social media updates is that Barack Obama will begin tweeting from the @BarackObama account personally.
Obama’s Twitter account has been around for sometime and accumulated 8.6 million followers. But he was rarely sending Tweets himself. His staff did. And now the President’s campaign posted a message informing that Obama’s Twitter and Facebook accounts will revive.
Obama for America staff will be managing both accounts, posting daily updates from the campaign trail, from Washington, and everywhere in between. Now you’ll be hearing from President Obama regularly. On Twitter tweets from the President will be signed “-BO.”
In addition to more frequent Twitter updates, the staff will frequently update the President’s Facebook page. The staff say that the social networks will not be used only to report in details what President Barack Obama is doing, but they will be also used to ask users’ ideas and their feedback. The staff says that they may even be retweeting users’ messages to the Obama’s twitter account as well.
A presidential campaign staff member expalains the resons behind the change in social media strategy in the post on BarackObama.com: “As the President said when he launched this campaign a few months ago, he’s focused on doing the job we elected him to do — so he’s counting on all of us to lead this organization from the grassroots up, helping to shape it as it grows.”
“One way we’re putting that idea into practice is by taking the reins of these Facebook and Twitter accounts. This change will give us new opportunities to make the most of these channels, using them not only to report what the President is doing every day but to connect to the millions of supporters who will be driving this campaign.”
The position of Obama as a technologically savvy candidate played the role. He was elected in part because of his aggressive stance towards using the internet and technology to reach voters. Such social networks as Twitter and Facebook are the largest ways that people share opinions online. It would be foolish for any future candidate to ignore these platforms. [via Mashable, TechCrunch, The Next Web and Huffington Post]