It finally happened. All the speculations in the world of fashion came true – Angelina Jolie was invited to take part in Louis Vuitton’s campaign called “Core Values.” The image of Jolie sitting in a wooden boat on a river in Cambodia was taken by a famous photographer Annie Leibovitz.
The gorgeous Hollywood star is barefoot wearing everyday clothes from her wardrobe. Jolie’s hair is freely waving and she’ has ‘smoky-eyes’ make-up. The image was revealed exclusively to WWD. Next to Jolie her six-year-old monogrammed ‘Alto’ carryall bag is standing. Louis Vuitton doesn’t produce this style anymore, but they consider its reediting.
Cambodia is a very special country for Angelina Jolie. She fell in love with Cambodia in 2000 during the filming of ‘Lara Croft: Tomb Raider’. Later she adopted here her son Maddox. Besides, four of Jolie’s six kids were present at the shot and Annie Leibovitz had to shoo them from the frame from time to time.
Pietro Beccari, Louis Vuitton’s executive vice president, told WWD: “People are not used to seeing Angelina in this situation. I like the fact that it’s a real moment. This travel message we give through personal journeys is a fundamental one for the brand.”
The aim of Louis Vuitton ‘Core Values’ campaign is to promote traveling and an awareness of global issues. A lot of other celebrities took part in it. U2 frontman Bono and his wife Ali Hewson were photographed in Africa where they have long campaigned for the fight against extreme poverty. Pictures of Sean Connery were taken on a beach near his home in the Bahamas.
The other ‘faces’ of the campaign include Rolling Stone guitarist Keith Richards in a hotel suite with a Louis Vuitton guitar case, famous director and Vuitton favorite Sofia Coppola and her father Francis Ford Coppola sitting in the Buenos Aires countryside, and former President of the Soviet Union, and Nobel Peace Prize winner, Mikhail Gorbachev, in the back of a limo passing the remaining part of the Berlin Wall.
Catherine Deneuve, Andre Agassi and Steffi Graf were also chosen by Louis Vuitton to participate in the campaign. Pietro Beccari refused to comment on rumors that Jolie was paid $10 million for her participation in the campaign, but admitted that she decided to donate a great part of her fee to charity.
Probably she will donate this money to the Maddox Jolie-Pitt Foundation, a fund that sje organized together with Brad Pitt and which is ‘committed to environmental security, creating peace and stability in all communities by planning and implementing interventions that prevent negative environmental changes.’