Lady Gaga’s highly controversial and much anticipated music video for her latest song “Judas” leaked this morning, although there’s already an official version on Vevo. It also stars ‘The Walking Dead’ actor Norman Reedus as Judas.
It was supposed to have its big debut later tonight on shows like “American Idol” and cable networks like “E!,” but it seems someone couldn’t wait and posted the video earlier.
Although Lady Gaga’s people have been doing everything to remove the content, could the early release all be according to her viral marketing plan?
Just yesterday, the pop starlet was trying to gain buzz online by telling her followers to tweet #JudasVideoTomorrow to get talk about the music video going.
Despite the popularity of the singer, the term didn’t gain much traction. Then, suddenly this morning the twitterverse and the rest of the online world was talking about the “Judas” video leak.
It’s no secret that pop stars are competing for more than air time and album sales these days. With digital audiences being the first to set music trends, it seems that artists like Lady Gaga are leveraging their social media channels for publicity more than ever.
The seven-minute music video for the Grammy winner’s controversial single “Judas” is adding to heated debate about the religious context of the song. Dressed as Mary Magdelene, Gaga sings about her undying love for Judas.
The song’s lyrics include: “Jesus is my virtue, and Judas is the demon I cling to… I’m just a holy fool, oh, Baby, he’s so cruel, but I’m still in love with Judas, baby.”
Bill Donahue, president of The Catholic League for Religious and Civil Rights, said in a statement: “She is trying to rip off Christian idolatry to shore up her talentless, mundane and boring performances. Another ex-Catholic whose head is turned around. Is this the only way to jet up her performance?”
But Lady Gaga defended her new video. “I don’t view the video as a religious statement,” she told E! Online. “I view it as social statement. I view it as a cultural statement. It’s a metaphor. It’s not meant to be a biblical lesson.”
Gaga’s creative director and choreographer Laurieann Gibson directed the video, which Gaga described as “the most exciting artistic moment of [her] career.” She added: “It’s the greatest work we’ve done.”