Apple has just released a new iPad 2 commercial titled “If You Asked,” which, following the lead of the first one posted last month, is aimed at showcasing the various functionalities of the product. Interestingly, the word “iPad” is never used. Instead, the iPad is shown with apps relating to specific types of people while the narrator says what those people would call the iPad 2 if you were to ask them.
“If you asked a parent, they might call it intuitive,” actor Peter Coyote says in a voiceover. “If you asked a musician, they might call it in inspiring. To a doctor, it’s groundbreaking.” The ad, from agency TBWA\Media Arts Lab, goes on to state how CEOs, teachers and children also revere the device.
Again, Apple shoots for simplicity, elegance and minimalism in these new iPad 2 commercials. The iPad 2 sure is lighter and thinner than its predecessor, but it’s all about the software when it comes down to the experience. Apple’s CFO Peter Oppenheimer told analysts that during its most recent quarter, Apple “sold every iPad 2 that we could make.”
However, Apple’s original iPad — which according to IDC held 87% of the tablet market at the end of 2010 — and the iPad 2 face a raft of competitors including Motorola’s Xoom, the Samsung Galaxy Tab, RIM’s PlayBook, Barnes & Noble’s revamped Nook Color and, possibly, a new tablet entry from Amazon. [via Mashable and Tipb and Online Social Media]