Meet Trevor, YouTube’s most accomplished Apple Store Dancer. The unusual trend of filming one’s self while breaking it down in an Apple store is by no means new, but Trevor, or iTr3vor here has made some serious advances in the field.
“Apple stores are places of worship. People go there to touch, to stare, to bow, and to buy. And to pray that their chosen product is in stock,” writes CNET’s Chris Matyszczyk.
“Everyone, that is, except 12-year-old Trevor Michael from Temecula, Calif. who loves Apple, but he goes to Apple stores for a different reason. He goes to make dance videos.”
He walks into the Apple store to use one of the many Macs they have available for public use, turns on the camera, introduces himself and the song before launching into his choreographed dance, much to the amusement of the Apple patrons around him.
At the beginning of the video he says to the camera: “Hi Guys, it’s iTrevor, you wanted even more videos of me dancing in Apple stores, well here you go.” He then launches into a Britney Spears dance.
Many people ignore him, some look on in amusement, some even join in with his rauccous dancing. Apple workers tend to turn a blind eye to what Trevor does. Trevor has already attracted a cult following and responds to requests from fans.
In the video above, three girls in the background are obviously not impressed by his moves and are seen throwing him various looks of disgust and disparagement. In the same video, an Apple worker eventually comes over and turns off the music, ruining Trevor’s performance of the day.
He has his own YouTube channel, which already has enjoyed more than 2 million views. His videos receive a varied number of hits, anything from 10,000 to 100,000. His most popular video to date is his dance to failed American Idol contestant Rebecca Black, for which he drew more than 350,000 hits.
Michael, like another young California-based Web personality, 13-year-old Rebecca Black, has a keen sense of business. He has his own Web site, itr3vor.com, which is a repository of energy and professionalism and carefully edited by iMovie software.
According to his Twitter page, he is trying to draw the attention of chat show host Ellen de Generes and appear on her show as she is a fan of dancing YouTube sensations. [itr3vor.com via Mashable, CNET and Daily Mail (UK)]