Customers who have waited nearly 10 months for the white version of the iPhone 4 won’t have to wait much longer, reports the Wall Street Journal.
The Cupertino-based giant will start selling a white version of its iPhone 4 in the next few weeks, following a 10-month delay, three people with knowledge of the plans said, according to the Bloomberg.
The new model will be available from AT&T Inc. and Verizon Wireless by the end of April, said one of the people, who asked not to be identified because the plans aren’t public. The release was stalled as Apple resolved manufacturing challenges, including paint that peeled under heat, one person said.
Adding a white model may help spur demand as Apple works on the next generation of its top-selling product. Apple, the world’s largest technology company by market value, isn’t planning to unveil a new iPhone 5 at its June developers’ conference, breaking with its practice in past years, two people familiar with the matter said.
It may instead introduce the next-gen iPhone in September, according to Mike Abramsky, an analyst at RBC Capital Markets in Toronto.
A version of the smartphone clad in white originally debuted on stage in June 2010, in the hands of Apple’s CEO Steve Jobs as he showed off the company’s latest gadget. But when Apple began taking pre-orders for the device, only the black version was available.
Later Apple announced the delay of the white version, citing unspecified manufacturing trouble. Complications with a sensor used in the device was one difficulty, one of the people said. Until now, it’s only been available in black.
Apple has officially held back the ‘white’ device’s debut two more times, apologizing to disappointed customers who had been eagerly awaiting its arrival.
Phil Schiller, Apple’s senior vice president of marketing, indicated last month that a white model would be available soon, writing on Twitter that it would be on sale by spring.
Color-related delays haven’t been the only sore spot with this iPhone 4 release. Almost immediately after the iPhone 4 went on sale, customers began to complain about reception problems stemming from the device’s unusual design that placed the antenna on the outside casing.
The complaints grew to a fever pitch, culminating in a press conference during which Mr. Jobs offered to give out free cases to solve the problem.
The iPhone accounted for 39 percent of Apple’s sales in the fiscal first quarter, which ended in December. The Cupertino, California-based company is due to report second-quarter financial results on April 20.
Apple sold roughly 16.2 million iPhones in its holiday quarter, an 86% jump over the same time a year prior. Analysts say the white iPhone will likely spur additional demand, which may help the company power through the summer quarter.
Has anyone actually waited this long for the Apple iPhone 4 in white? Or if you’re considering to buy an iPhone 4 right now, will you wait for the white one to pop up in stores? Tell us your thoughts in the comments below. [via Business Week and Wall Street Journal]