Airline safety and exercise come together for Air New Zealand who hired U.S. fitness legend Richard Simmons as the new safety spokesperson ambassador for its latest in-flight video.
Starting today, Simmons will be putting Air New Zealand customers through their paces, aided by Air New Zealand cabin crew and Les Mills fitness instructors, wearing colourful lycra, fluorescent leg warmers and sweat bands.
Simmons is assisted in delivering the safety messages by some celebrity cameo roles; including CBS’s ‘Amazing Race’ presenter Phil Keoghan, ex-Breakfast host Paul Henry – wearing orange shorts and a pink sweatband – and Silver Fern Temepara George in some silver hot pants.
The video shows passengers the essential safety information, including how to “stretch like a giraffe” to put baggage into the overhead lockers, and Simmons’ favourite move “the duck”.
‘Fit to Fly’ video follows on from the airline’s recent successful safety videos, which have totalled more than 7 million YouTube hits.
Air NZ spokesman Mike Tod said the video was a way to get “passengers sitting up and taking notice of these important pre-flight messages in an engaging and fun way”.
Earlier this month Richard Simmons held an aerobics class in Auckland to raise funds for the Christchurch Earthquake Red Cross appeal.
Air New Zealand is calling the vid a “RichRoll” and positioning itself as the kind of “high-energy airline” that can stand up to a video of this caliber. The spot was produced by 99, Air New Zealand’s chief creative agency.
The new safety video goes live today onboard Air New Zealand’s narrowbody aircraft fleets, and will also be showing on the airline’s widebody aircraft from May 1. [via Mashable, Examiner and NZ Herald]