Speaking at The Changing Media Summit about Google’s new ‘One Pass’ subscription service, Madhav Chinnappa, Google News executive, when asked whether his company was at war with Apple, which also recently announced its new subscription offering, said “It’s not a war.”
He then went onto reiterate the words of Google’s executive chairman, Eric Schmidt, at the launch of the One Pass in Europe last month: “Apple has a closed [subscription] model which has pros and cons, and Google believes in an open model, which also has its pros and cons.”
It’s a good job Google is denying talk of a war, because the rate Apple is going, Google would have certainly lost the first few battles.
Google’s One Pass model allows users to access different levels of content from within apps with charges being made to the customer’s Google Account.
The new service, introduced on the official Google blog last month, provides users with a single password access to content on the mobile, tablet or online. The intention being that current subscribers won’t have to re-subscribe when accessing content in different ways.
The Google One Pass also allows customizable methods of charging for content “offering subscriptions, metered access, ‘freemium’ content or even single articles for sale from their website or mobile apps.”
Google hopes that One Pass will help increase the number of publishers currently cautious of creating paid for digital content.
Chinnappa admitted that the service had yet to sign any publishers in the UK, but had three interested companies in Germany, including Axel Springer.
He stressed that the One Pass was much more than a payment system, as it also offers access and authorisation. “The tricky and clever bit is the authorisation,” he said. He also explained that anyone with a unique URL who wanted to sell content digitally could use the One Pass service.
The Google service launched only a day after Apple introduced a similar, albeit far stricter method of subscription charging. Developers will now have to offer subscriptions within apps for the same price – or less than – elsewhere while Apple retains 30 percent of revenue.