Phosphor Reveal Watch Rotates Swarovski Crystals to Tell Time [Video]

Digital watches have used all kinds of electronic displays, including LCD, LED and even Kindle-like electronic ink screens, but the Phosphor Reveal is the first we’ve seen that creates digital numbers using moving parts – and what’s more, those moving parts are Swarovski crystals.

The American watch brand, Phosphor, announces the launch of its newest innovation — the Phosphor Reveal line. Phosphor Reveal marks the world’s first mechanical digital watches utilizing its proprietary Micro-Magnetic Mechanical Digital (M3D) technology.

The Phosphor Reveal watch line skillfully blends design and technology to craft the ultimate fashion timepiece. Driven by M3D technology, the Phosphor Reveal watch utilizes miniature-sized rotors adorned with Swarovski crystals that revolve to reveal numerical or chronological information.

With each changing minute, an electrical pulse generates an electromagnetic field that changes the position of the crystals on the face of the watch, to elegantly display the passing time, while producing a distinctive sound unique to the Phosphor Reveal digital watch line.

“In the last 20 years, we’ve seen a proliferation of technologies that have enhanced our lives in a million different ways, but many of these have bypassed the watch category,” Phosphor’s Managing Director Donald Brewer said. “The Phosphor Reveal line is changing that – using technology to create an elegant and distinctive fashion timepiece.”

While the current line of Phosphor Reveal watches are adorned with crystals, M3D technology allows for any number of materials, such as precious metals, woods or ceramics, to be affixed to the rotating segments, creating an the possibility for an endless number of unique watch faces.

The Phosphor Reveal line offers six style choices: pink, red, white and black patent leather for women with crystal-adorned face frame, and two black matte leather men’s band choices with or without adorned top ring. The basic “time” mode features a 12-hour display, with the hours positioned above the minutes on the face. The watch face also offers a ‘seconds’ mode and ‘off’ mode, showing an entire face of crystals with no time display.

Phosphor is now selling the Reveal line from its website and through selected retailers starting at $199. Phosphor is a new American watch brand that pushes past the boundaries of conventional watch design and offers a unique fusion of fashion and technology.

Harnessing the latest technologies, Phosphor’s team of veteran engineers has redesigned the traditional fashion timepiece for the new generation. The Phosphor TM brand is owned by Art Technology Limited, which has offices in both United States and Hong Kong. [Phosphor Watches via Mashable and Yahoo! News]

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