Apple iPad 2 Totally Sold Out, 70% Went to New Buyers

Analysts at Piper Jaffray and Deutsche Bank claim that the Apple iPad 2 is now totally sold out after its Friday launch, with 70% sold to new purchasers

Apple iPad 2 buyers line up outside the Apple Store in SoHo, on Friday, March 11, 2011 in New York. Photo: Paul James/Flickr

The Apple iPad 2 has sold out, and 70 percent of buyers were new to the iPad, according to a survey by analyst Gene Munster and his team at Piper Jaffray.

The survey isn’t definitive by any means, but it suggests that Apple is expanding its reach beyond its core fans to people who own a lot of non-Apple gear.

Piper Jaffray analyst Gene Munster estimates that 400,000 to 500,000 iPad 2s have already been sold, compared with 300,000 iPad 1s in its first weekend last year.

Most of the iPad 2 units were sold in one day, with stocks gone by Sunday. His team was unable to locate a single iPad 2 on Sunday.

Munster’s numbers aren’t always right, but he puts a lot of effort into getting his guesses in order. This time, his team interviewed 236 would-be buyers in lines in New York and Minneapolis. The team also called various retailers looking for product.

The sell-out result was also confirmed by Deutsche Bank’s Chris Whitmore, who reported early Monday that his team called about 100 stores (50 Apple retail stores, 20 Best Buy and Wal-Mart stores and a handful of AT&T and Verizon stores) and got the same result as Munster’s.

“Our checks pointed to a shocking 100% stock out rate across Apple/authorized retail stores just a few hours into the official launch Friday evening, contributing to what we believe was one of the company’s most successful product launches to date.”

The good sign for Apple is that so many new buyers were purchasing the iPad 2. By comparison, only 23 percent of iPhone 4 buyers were new customers at launch.

“We believe this shows Apple is expanding its base of iPad users, which is critical to maintaining its early lead in the growing tablet market,” Munster said to CNN.

“As the user base grows Apple’s lead widens, and the company has a proven track record of building unmatched brand loyalty, which we believe will be a potent combination as the tablet market evolves.”

About 51 percent of iPad 2 buyers were Mac users, while 49 percent were PC users. Roughly 74 percent of the original iPad buyers were Mac users. About 47 percent of the buyers got a 3G model, which is $130 more.

About 41 percent bought the 32-gigabyte iPad 2, up from 32 percent who bought the 32-gigabyte original iPad. The survey showed that 65 percent of buyers owned an iPhone, 24 percent had a Kindle (up from 13 percent of original iPad buyers) and 17 percent plan to use apps and play games, up from 9 percent for the original iPad.

Have you already bought an iPad 2? If yes, how do you like the device? Please, share your thoughts in the comments below. [Header image via LocoMocoTV/Flickr; via Mashable, Venture Beat and CNN’s Fortune]

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