Victoria’s Secret is launching two new bra styles and a fragrance for its best-selling Incredible collection with a foxy new campaign starring Adriana Lima, Chanel Iman, Lily Aldridge, Erin Heatherton, and Candice Swanepoel at Victoria’s Secret, SoHo on March 1, 2011 in New York City.
This is the first time when a new fragrance inspired by a bra. Of course, the concept makes a lot more sense when you consider that the bra in question is being worn by Brazilian supermodel Adriana Lima.
She stars as the face and body of Incredible, the new fragrance from Victoria’s Secret inspired by the company’s Incredible bra, a runaway success and one of the biggest launches in its history.
With that – and Adriana – as inspiration, Victoria’s Secret set out to create a fragrance that would “make a woman feel her hottest, her sexiest, her absolute Incredible best – a sexy ego boost in every spritz.”