Nissan is teaming up with Sports Illustrated magazine to highlight a few specific models – “one made of sheetmetal and eight lovely ladies crafted from genetically-gifted moms and dads. The funky 2011 Juke is going head-to-head against models vying for a spot in this year’s infamous SI Swimsuit issue.”
This new series of advertisments showcases the attributes of both the Nissan Juke and a bikini-clad model named Amber. In three other videos, the Juke competes against swimsuit model in the areas of aerodynamics, slalom (agility), and curb appeal. These videos are part of Nissan’s “Model vs. Model” campaign.
Visitors to the Sports Illustrated Model Search site will be able to vote on eight models for the upcoming Sports Illustrated Swimsuit Issue. The voting runs from February 15 to March 9, and will determine which model gets into the magazine. [via AutoBlog and CNET]