News Corp’s CEO Rupert Murdoch took the stage at the Guggenheim Museum in New York City Wednesday morning to unveil The Daily, a digital-only newspaper designed specifically for the iPad.
The News Corporation chief launched the product himself at 4pm UK time at the Guggenheim Museum in New York. He was joined by Eddy Cue, vice president of Internet Services at Apple.
He was meant to be launching the digital-only newspaper with Apple’s chief executive Steve Jobs last month in San Francisco – but the event was unexpectedly delayed by the shock announcement that Jobs was leaving Apple again on sick leave.
The newspaper will only be available via the iPad app, and people will have to pay for each issue to be downloaded and delivered to their tablet device each morning. According to The Wall Street Journal, another Murdoch-owned newspaper, The Daily will cost 99 cents a week (60 pence).
The Daily will also have its own free website – thedaily.com, but it will only showcase a small number of articles from the newspaper. The Daily will contain articles, videos, interactive graphics and photographs, all optimised for the iPad touchscreen experience.
In an interview in April with The Kalb Report, Murdoch called the iPad a “glimpse of the future.”
“There’s going to be tens of millions of these things sold all over the world,” he said. “It may be the saving of newspapers because you don’t have the costs of paper, ink, printing, trucks.
“It doesn’t destroy the traditional newspaper, it just comes in a different form.” Murdoch is believed to have hired an editorial team of 100 to launch his latest newspaper.
Last November, British billionaire Richard Branson launched a monthly iPad-only magazine called Project. It focuses on entertainment and cultural issues, rather than The Daily’s more serious focus on current affairs. [via The Telegraph (UK), NY Times and Mashable]