Lab42, an innovative market research start-up, published results yesterday of a study revealing how Americans are watching TV now compared to last year. Researchers at Lab42 did a study of social media users, surveying 400 respondents earlier this month, which were equally distributed across age groups and income levels.
With Hulu, YouTube, and DVRs, it is easier than ever to make sure you do not miss your favorite televisions shows. Lab42 wanted to find out whether or not Americans are actually taking advantage of these innovations or if good, old cable is still the predominant television medium.
Using applications within Facebook and MySpace, they found out that the convergence of media and technology has dramatically changed how Americans are watching TV, especially for those under the age of 30.
It’s no surprise that social media users are a lot more tuned in to video on the Internet, but the most unexpected statistic was that at least 72% of those aged 34 and younger are watching TV shows online. Check out this infographic below to find out more. [Lab42’s Blog via Mashable]