According to the new behavioral studies, when you give a gift, the recipient automatically values it lower than its actual worth. Why? Simply because it’s a gift. Group payment service WePay.com decided to take a closer look at how gift-giving works and found that what you give can be worth — in the mind of the recipient, that is — up to 18% less than its actual retail value.
According to their awesome infographic, at least one gift per person is either never opened, returned, or re-gifted. As for me, I’ve never left a gift unopened. Somehow this seems to be a frequent occurrence. Do you ever leave a gift unopened, or at least value your gifts less solely because they’re gifts? Share your thoughts in the comments below. [via We Pay]