Apple to Make Big iTunes Announcement on Tuesday

Apple has published a teaser on the front page of its website, telling customers that an “exciting announcement” regarding iTunes is coming at 7 a.m. Pacific, 10 a.m. Eastern on Tuesday.

Apple's homepage is alerting consumers that the company will have an iTunes-related announcement Tuesday at 7 a.m. PST. Photo: Apple

In a surprise move, Apple Inc. is set to make a big announcement on Tuesday about iTunes, amid speculation about a possible Web-based version of the dominant digital music store.

The announcement was revealed on Apple’s website on Monday with a posting that says “Tomorrow is just another day. That you’ll never forget. Check back here tomorrow for an exciting announcement from iTunes.” It is scheduled for 10:00 a.m. eastern time.

An Apple spokesman declined to comment further. The company usually hosts a media event when it wants to unveil a major new product or service, but Tuesday’s iTunes announcement will be made online.

It has been widely rumored that Apple would launch a “cloud” — or Web — version of iTunes. Such a service would allow users to stream content over a network onto various devices, although it is unclear how Apple would charge for it.

That would represent a departure from the current iTunes service. Rather than storing downloaded music locally on computers, users’ content would be housed remotely on Apple’s servers.

In December of 2009, Apple acquired digital streaming music service LaLa. It shut the service down in April.

Kaufman Bros analyst Shaw Wu said the Tuesday announcement could be related to a cloud-based iTunes, but said it is not clear that Apple has finalized deals with music labels.

“There’s been a lot of speculation about, with the cloud. I’m not sure if that’s ready. It’s really more around partnerships, content partnerships, before they can announce anything,” he said.

Some analysts say iTunes, which works through desktop software, is in danger of being left behind by newer, subscription Web services such as Rhapsody and Spotify which allow users to access their music collection wherever they are via an Internet connection.

But there are plenty of hints that Apple is moving toward some sort of streaming service. The company is spending $1 billion to build a massive data center in North Carolina, and expects to begin using it by the end of the year.

The iTunes Store has helped redefine music retailing since its launch in 2003. More than 10 billion soundtracks have been downloaded from iTunes, which features a music catalog of more than 12 million titles.

As the dominance of iTunes has grown, Apple has repeatedly clashed with music labels on a number of fronts, including pricing and copy-protection software.

As Apple has branched beyond music, into selling and renting movies and television shows, the company has also run into opposition from studios over pricing those offerings on iTunes.

The iTunes store raked in more than $1 billion in revenue last quarter. The company launched iTunes 10 in September, and also unveiled Ping, a new social networking service. [via LA Times, Guradian (UK) and Fox News]

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