Lady Gaga remains at the top of the music pop world after earning three honours at the MTV Europe Music Awards 2010 on Sunday evening at Caja Mágica in Madrid, Spain.
MTV viewers in Europe voted the 24-year-old best singer and best pop star, as well as awarding her best song honours for her music hit ‘Bad Romance.’
Two months ago the singer walked away with eight trophies at the US version of the MTV Video Music Awards and caused a furore with her dress made of slices of meat.
But this time, Lady Gaga’s sartorial choices were not an issue as she did not attend the award ceremony. Lady Gaga beamed her acceptance speech from Budapest, Hungary, where she was on tour.
She interrupted a live act in the Hungarian capital to convey by video link her delight at the crop of awards which just kept on coming and spotlighted her song “Bad Romance” as the year’s best.
“I wish so much that I could be there,” Lady Gaga said, before launching into a song for the MTV crowd in the Caja Magica venue in Madrid. “Get off my stage!” she shouted at the end.
The ceremony converted two of the Spanish capital’s most iconic landmarks into glittering venues from which to present its 2010 honors.
At the center of the Caja Magica hall a brilliantly illuminated hollow cube acted as a focal point for indoor acts while the Puerta de Alcala – once the location of the eastern entrance in the long disappeared city wall – provided an outdoor flavor to the show.
Tens of thousands of music fans crowded downtown Puerta de Alcala and Caja Magica to hear 14 separate performers, including acts by Jared Leto and Shakira.
Only one of 12 awards went to a European artist – German band Tokio Hotel won for best appearance on the programme MTV World Stage, even though most prizes were decided by a popular vote on MTV’s Europe Awards website.
Colombian singer Shakira opened the show with British rapper Dizzee Rascal, and there were performances by acts including Kings of Leon, Kid Rock and Miley Cyrus.
Among the highlights was Barbadian pop star Rihanna, who sported red hair, a tiara and a short white wedding-style dress when she sang her new hit “Only Girl.”
‘Best New Act’ went to KE$HA, while the 16-year-old Justin Bieber won the ‘Best Male Artist’ award, Paramore the Best Alternative act, Eminem got the ‘Best Hip Hop’ award, while Linkin Park got the ‘Best Live Act’ award and 30 Seconds to Mars – the ‘Best Rock’ award.
The new ‘MTV Global Icon’ award went to Jon Bon Jovi, who thrilled fans with a live performance of “Shot through the heart” and “You’re to blame” at the spectacularly decorated, year-old Caja Magica venue, sometimes used for sports events.
“Thanks for making us icons,” Jon Bon Jovi told the cheering crowd. “I want to thank everyone at MTV for this unbelievable ride over a quarter of a century. We’re still doing what we do and we’re doing it well.”
The group has sold more than 125 million albums, performed over 2,700 concerts in over 50 countries to 35 million fans and were the number one touring act in 2008.
Presenter Eva Longoria also regaled viewers with a dazzling array of elegant dresses, all designed by Victoria Beckham, and at one point had the audience in fits of laughter by saying she had discovered her long-lost Spanish relatives in Madrid.
She then introduced four statuesque and muscular young men dressed only in underpants bearing the letters “Longoria” at the back. “That’s my family, which I’m going to introduce to the girls backstage,” she said.
Longoria also paid tribute to Lady Gaga by arriving on stage in an imitation of the ‘meat dress’ the singer sported at the MTV Video Music Awards in September. The host appeared in a dress shaped like a giant cut of ham, branding herself ‘jamon iberico’.
Katy Perry was also recognised, winning the best video category for “California Gurls” and raised a cheer when she collected the award wearing a metallic mini-dress with her hair in a high ponytail.
She said: “This is awesome, I really want to thank you guys, because I was just on stage and you guys are the best f***ing crowd in Europe.”
Eminem triumphed in the ‘Hip Hop’ category, accepting his prize from Brazil, while Shakira was given the ‘Free Your Mind’ award in recognition for her charity work campaigning for universal education.
She said: “I believe that music is the soundtrack of our lives: music can make you dance, can make you laugh, forget about your troubles, but it also makes you think, and can be a vehicle to make you think about important issues.” [via MTV, Daily Telegraph (UK) and Reuters]