Kids Want iPhones, iPads over Toys for Christmas

Children are turning their backs on traditional toys at Christmas in favour of the latest high-tech gadgets, a new study suggested today.

'Santa heard my call for an iPad!' Now Apple gadgets have replaced the traditional dolls and cars as childrens favourite presents. Photo:

When I was a child, I loved getting Transformers or Lego’s for Christmas, but apparently kids nowaday in our tech obsessed society can’t be bothered with anything that isn’t the new Apple’s iPhone 4 or iPod Touch, Nintendo Wii or other cool gadget, according to the Duracell Toy Report.

A breakdown of the top 10 most wanted toys for this Christmas among children aged 5 to 16, revealed a grown-up taste in gifts, with Apple products, including the iPhone 4, iPod Touch and iPad dominating the top three places.

Approximately 39 per cent children quizzed desired Apple gadgets this year, with 17 per cent of five to eight- year-olds, 50 per cent of nine to 12-year-olds and 66 per cent of 13 to 16-year-olds all putting Apple items at the top of their lists.

The report, which quizzed a total of 2,138 children and parents in equal measure, also highlighted the growing similarities between boys’ and girls’ preferred Christmas presents, with both sexes increasingly opting for gender neutral gadgets.

It found more than three out of five parents admitted choosing Christmas presents that would keep their youngsters quiet throughout the holidays.

On the other hand, both sexes of children increasingly opted for gender neutral gadgets. And whether we like it or not, children on average had 39 gadgets or toys to play with, more than twice as many as their parents did at the same age.

Boys had more toys and games than girls (41 against 36), with boys receiving on average an extra $13 worth of Christmas gifts than girls ($243 against $230).

The top 10 toys for Christmas 2010, according to the report are:

  1. iPhone 4 (14%)
  2. iPod touch (13%)
  3. iPad (12%)
  4. Kinect for Xbox (6%)
  5. Zhu Zhu Pet Hamsters / Kung Zhu Hamsters (5%)
  6. Flip Video Camera (4%)
  7. Toy Story 3 Jet Pack Buzz Lightyear (4%)
  8. PlayStation Move (4%)
  9. LEGO Harry Potter Years 1-4 Video Game (3%)
  10. Barbie Video Girl (3%)

What’s you’re opinion on all this? The most important thing I find to be happening here is the shaping of future generations.

I have my own site, I love the Internet and cool gadgets, but I don’t like the idea that that’s all our future is made up of.

You’ve got to remember your days of jumping into the lake, running around the local playground and playing some football and basketball too. That’s my thoughts on this question. [via Daily Telegraph (UK)]

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