Lingerie company Victoria’s Secret unveiled its annual fantasy, jewel-encrusted bra on Wednesday but reduced the price of its holiday catalogue highlight for a second year amid a weak, post-recession economy.
Brazilian supermodel Adriana Lima showed off the Bombshell Fantasy Bra in New York adorned with 3000 white diamonds, light blue sapphires, and oval-shaped topazes with a total of 142 carats – and a price tag of $US2 million.
Lima, a Victoria’s Secret Angel who earns $US7.5 million a year according to a recent Forbes list, said the one-of-a-kind bra designed by Damiani Jewelers is special and not just flashy. Not too bad for the gal poised to possibly take over for Heidi Klum as “Head Angel.”
The lingerie brand has collaborated with Damiani to create their most luxurious and bling-worthy bra yet. “It’s really a work of art,” says 29-year-old Lima, who gave birth to a baby girl she named Valentina in November. “I love diamonds – they’re always a girl’s best friend!”
This isn’t her first time wearing an expensive bra, but the supermodel insists that it really is “comfortable.” As she put it, “It’s very comfortable, very comfortable. Everything is right in place. It’s perfect. I like a push-up bra.”
The $2 million bra, with a blue and white design inspired by celestial and constellation patterns, was on show to launch Victoria’s Secret new holiday collection. The luxury bra has become an annual novelty event to promote the holiday collection.
But the 2010 bra was a snip of the price of last year’s $US3 million fantasy bra, the Harlequin Fantasy, which boasted 2350 white, champagne and cognac-colored diamonds, a heart-shaped 16 carat champagne diamond, and a total carat weight of 150 carats.
Victoria’s Secret 2008 fantasy bra, the Black Diamond Fantasy Miracle Bra, carried a price tag of $US5 million while the 2007 fantasy bra was priced at $US4.5 million, and the 2006 bra at $US6.5 million.
As for any anxieties about getting her post-baby body back in shape for the big November 10 runway show (where Katy Perry and Akon will be performing)? “No, no, no,” insisted Lima. “I’ve been doing this for 10 years. I’ve been working out, and taking care of my nutrition.”
While everyone at the luncheon was very curious as to what models would be “wearing the wings” this year (since angels like Miranda Kerr are pregnant, we’re anticipating some new blood), Victoria’s Secret doesn’t seem especially concerned about replacing recently retired head angel, Heidi Klum. [Victoria’s Secret via NY Daily News, Bloginity and People Style Watch]