MTV officials in Los Angeles now say Lady Gaga’s eight-win sweep at Sunday night’s MTV Video Music Awards was not a VMA record. Peter Gabriel previously won 10 for “Sledgehammer” in 1987.
However, the outrageous singer didn’t even have to buy a new dress to run the table at the Video Music Awards Sunday night.
The fashion-and-dance diva scored statuettes in all five categories in which she was nominated, including Video of the Year for “Bad Romance.”
In categories in which she was not nominated, teen-and-tween heartthrob Justin Bieber won for Best New Artist, 30 Seconds to Mars won Best Rock Video for “Kings and Queens” and Eminem grabbed a pair of statuettes for Best Male Video and Best Hip-Hop Video.
Gaga surprised some fans less with her multiple victories than by arriving for the show in the same Alexander McQueen dress she wore in September’s Vanity Fair. The dress was one of the last designed by McQueen before he committed suicide.
Gaga later changed outfits twice, as is her practice. In the end, her sweep rescued a night when presenters, honorees and attendees were almost eerily well-behaved and several potential dramas did not materialize.
She also announced the title of her much expected album. It is named “Born This Way” and GaGa performed a bit of song a Capella. The latest announcement has made her officially dominating the overall winners list.
The much-promoted Kanye West and Taylor Swift Show, generated little of the spontaneous spark that made the original one of last year’s most-discussed television moments.
The 2009 flash point came when West barged onstage while Swift was accepting the Best Female Video award, declaring that Beyoncé should have won it. West apologized, but the blowback lingered, and he recently tweeted that it had crippled his career.
It was Lady Gaga’s night, however, and “Bad Romance” also won Best Pop Video, Best Dance Video and Best Female Video. Her other award was Best Collaboration, for “Telephone” with Beyoncé.
Her acceptance speeches were all polite, while those of another often volatile character, Eminem, were nonexistent. After he opened the show with a medley of “Not Afraid” and his Rihanna duet, “Love the Way You Lie,” he left to fly to New York for his concert tonight with Jay-Z at Yankee Stadium.
Host Chelsea Handler was uneven, leaning heavily on sex jokes, and MTV filled the gaps through the night with frequent plugs for its “Jersey Shore,” “Jackass” and Kardashian shows.
Television viewers also got to see Lindsay Lohan win an unofficial honorary good sport award. In a surprise skit with Handler, Lohan demanded to know what was in a drink Handler was holding, and said, “You think anyone would work with a drunk?” [MTV via NY Daily News, NJ]
A list of winners at Sunday night’s 2010 MTV Video Music Awards in Los Angeles:
Collaboration: Lady Gaga featuring Beyonce, “Telephone”
Female video: Lady Gaga, “Bad Romance”
Male video: Eminem, “Not Afraid”
Hip-hop video: Eminem, “Not Afraid”
New artist: Justin Bieber featuring Ludacris, “Baby”
Pop video: Lady Gaga, “Bad Romance”
Rock video: 30 Seconds to Mars, “Kings and Queens”
Dance music video: Lady Gaga, “Bad Romance”
Art direction: Florence and the Machine, “Dog Days Are Over”
Choreography: Lady Gaga, “Bad Romance”
Cinematography: Jay Z and Alicia Keys, “Empire State of Mind”
Direction: Lady Gaga, “Bad Romance”
Editing: Lady Gaga, “Bad Romance”
Special effects: Muse, “Uprising”
Breakthrough video: The Black Keys, “Tighten Up”
Video of the year: Lady Gaga, “Bad Romance”