Why Readership Is More Important Than Search Engine Ranking?

While search engines play a dominant role in bringing traffic to your site, they do very little to create readership. Readership should be the most important aspect that writers should concentrate on.

While search engines play a dominant role in bringing traffic to your site, they do very little to create readership. Readership should be the most important aspect that bloggers should concentrate on. Photo: Google

Writing articles for your blog or site is a tricky business. People often delve into Search Engine Optimization (SEO) a lot and concentrate on page’s keywords, meta and alt tags and etc, so much that they forget about their content, and, finally, about their readers.

While search engines play a dominant role in bringing traffic to your site, they do very little to create readership. Readership should be the most important aspect that bloggers should concentrate on.

Readers are the people who come to your blog, read your news and make it profitable for you and your business by buying products or simply views the ads on your pages (if you have CPM ads on your site like TheBlogIsMine.com does it.)

Search Engines such as Google and Bing bring a lot of traffic to your blog but in the end its the readers who are going to read this. Infect, it is the reader who queries search engine in the first place to find what he is looking for.

If you continue to be good with the search engines and their terms while underestimating your readers you’ll end up in disaster. If there is no one interested in reading your content then you are not producing any thing but mere text. You should be targeting converting those one time readers into regular readers.

Readers, if not accommodated properly, bounce off your site never to return. Remember, you are only here to make a good impression on your readers and make their online experience worthwhile while making money and marketing your business.

So, if you target people, sooner or later search engines will love you because search engines are not the bosses around here infect they change and mold their strategies and criteria to suits the needs of people and their search terms. Imagine if your post got digged more than 1000 times, the results will be really breathtaking.

So, what is the solution? Social networking helps you when search engines don’t. The killer content you write should be written keeping in mind the readers and not search engines.

The beauty of such content is that it creates respect for your brand name among users. Search Engines only play a middle man’s role to bring your content to your readers.

But good content can make your readers your middle men by sharing your content with others, and this is, by far, the best marketing.

The cool part is that if you actually create people oriented material, sooner or later search engines such as Google will bow down and make way for the traffic to reach your blog as the links to your content will increase.

The bottom line is, Readers need to like your content before Google should and in this era of Social Networking, its not very difficult to bring people to your site.

So, Bloggers, all you need is really great content. Yes, the good content on your blog is a King. However, it doesn’t mean that quality content cannot be optimized for search engines but the point is, too much consideration for search engines derail you from your ultimate goal, “creating readership.”

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