Fujifilm Launches World’s First 3D Camera and Printing Service

Fujifilm launches its second-gen FinePix Real 3D W3 camera today with a couple of upgrades over the previous model.

The new FinePix Real 3D W3 will go on sale in early September, costing around £400. Fujifilm

After unsuccessful launch of the world’s first stereoscopic 3D camera in September 2009 (only several hundred units have been sold to a strictly enthusiast market), Fujifilm will continue to offer consumers the opportunity to make their own true, rather than interpolated, 3D content with the launch of a new 3D camera – the FinePix Real 3D W3.

While smaller and lighter than the original model, the FinePix W3 adds a larger much better quality display, an Auto 3D mode, stereo sound recording and the unique ability to shoot video in Real 3D in High Definition, with live or recorded playback via direct connection to any 3D TV – using an HDMI minicable (hi-speed type) 1.4 cable.

The FinePix W3 continues Fujifilm’s strategy of offering Real 3D content by replicating the human visual system in combining two high quality lens and two CCDs in the one chassis – and allows consumers the option of viewing 3D images and video either with or without special glasses.

Fujifilm will continue to offer consumers the opportunity to make their own true, rather than interpolated, 3D content with the launch of a new camera – the FinePix Real 3D W3.

3D content can be viewed, and on a huge scale, on any of the increasing number of large screen 3D TVs by using the sets’ supplied glasses.

Alternatively consumers can also view stunning 3D images and video without glasses through the camera’s built-in 3.5inch LCD display or via the optional 8in 3D digital viewer/photoframe.

Images can also be made into special ‘lenticular’ prints – via a unique printing process which will shortly be available in the UK for the first time and in a range of sizes up to 9inx6in.

Owners of 3D TVs can also rest assured that the FinePix W3 will show their new screen at its very best, thanks to the unique 3D HD video recording and a parallax control function which helps to remove crosstalk problems by allowing 3D fine tuning, even after the images have been taken.

Fujifilm will continue to offer consumers the opportunity to make their own true, rather than interpolated, 3D content with the launch of a new camera – the FinePix Real 3D W3.

They may already be bowled over by the unique 3D performance of the FinePix W3, but consumers can also be happy in the knowledge that they are also purchasing a very special 2D camera indeed.

This new technology has also brought some unique benefits to shooting images and video in the 2D world, bringing new creative freedom to the user.

By featuring twin high quality Fujinon lens and two CCD sensors the FinePix W3 effectively becomes two cameras in one body, while the powerful, proprietary processor allows the camera to take two different photos at the same time.

So photographers can select to shoot both close-up and wide angle versions of a photo, or two alternative colour balances or have an image with two versions with high and low sensitivity.

The FinePix Real 3D W3 camera will be launched in early September 2010 with an estimated selling price of $500 (£399) and will be available from major department stores and leading independent camera specialists. [Fujifilm and FinePix via Yahoo News, Daily Telegraph (UK) and Engadget]

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