TweetMeme, a British start-up which curates Twitter’s data, is partnering with the microblogging service on the new button. Halstead has told The Telegraph that the alliance had deepened the relationship between the two companies and gave TweetMeme fuller access to interact with Twitter’s complete dataset. He refused to disclose the financial terms of the arrangement, but did clarify that no publishers would be paying for the new ‘Tweet Button’ as its intention was to grow the site’s reach and use, rather generate revenue.
Twitter announced the new ‘Tweet Button’ on its blog today. The post said: “Today we’re launching the Tweet Button to make sharing simple. It lets you share links directly from the page you’re on. When you click on the Tweet Button, a Tweet box will appear – pre-populated with a shortened link that points to the item that you’re sharing.
“After you post to Twitter, you may see suggestions for accounts to follow. These accounts are suggested by the web site you visited and may include, for example, the news outlet and reporter of the article you shared.”
Twitter has already signed up over 20 websites implement the button, including: The Huffington Post, Gawker Media and Sky News.
Halstead said that his company would continue to operate and syndicate its own ‘retweet’ button which is used on The Telegraph’s articles, but would be concentrating on promoting the new ‘Tweet’ button.
He also explained that TweetMeme’s new partnership with Twitter meant that the company could build more developer’s tools to help with the curation of Twitter’s data.
The first one of these tools is DataSift, which he described as: “a tool for developers”. Halstead said: “DataSift is really a more advanced Twitter search engine. Lots of third party Twitter clients, such as Seesmic, can use it to build on top of their services, in order to improve their own curation of Twitter data. We explain it as ‘Twitter Lists’ for content rather than people.”
Halstead said that he was planning to plug other social networks’ data into DataSift moving forward, but declined to reveal which other parties he was in conversations with.
When asked why he thought Twitter had not outright purchased TweetMeme, instead opting for a partnership, he replied: “We don’t want to be bought right now. We are trying to focus solely on data curation while the Twitter guys are focusing on growing Twitter. Right now we are happy as we are – but who knows what the future holds?” [Twitter Blog via Daily Telegraph (UK) and Tweet Meme]