Zoe Saldana, the high-flying star of James Cameron’s award-winning blockbuster ‘Avatar’, has a new, more down-to-earth role as the ‘face’ and ‘body’ of Calvin Klein’s latest underwear collection.
The Fall 2010 introduction of Calvin Klein Underwear Envy, a new collection of lingerie designed to create a more revealing silhouette, completes the Calvin Klein Underwear Coverage Level System, which is organized in three distinct levels of coverage. Each level is differentiated by cup coverage, as well as strap and band width.
In the Saldana ads, shot by Mikael Jansson in New York, the “Avatar” star wears different styles of bras from the Envy collection, the skimpiest of the three coverage levels, which makes sense given her smaller bust size and the fact that the more flesh we see of Saldana’s, the better sales are gong to be for CK overall.
Talking about what lingerie she likes best Zoe Saldana openly praises Calvin Klein for making good and comfortable pieces. She said: “I like when you are able to assist your body to look amazing as opposed to replacing anything.”
“That’s exactly what Calvin Klein Underwear Envy does. It helps you, it assists you, but it will not overshadow what you can bring naturally,” she added.
The other two levels of coverage are dubbed Perfectly Fit, which provides mid-level coverage, and Seductive Comfort, which offers the highest level of coverage and support due to a larger cup, as well as thicker straps and band.
If you think these ads are hot, wait until mid-August when Calvin Klein releases a sexy video of Saldana talking about the envy-inducing underwear.
The images will appear worldwide and will feature in the windows of the Calvin Klein flagship in Regent Street, London, W1, when the collection is launched at the end of August. [Calvin Klein via Daily Telegraph (UK) and Millions Looks]