Three years ago, Brammo made headlines with one of the first consumer electric motorcycles to hit the U.S. market – the US$12,000 Enertia. Capable of 60 mph and a range of around 40 miles, the Enertia was a lightweight and fun commuter. But what a difference three years can make!
And yesterday, Brammo Inc. announced that it will begin production of the Enertia’s big brother, the “Empulse” – a hard-hitting fully electric streetfighter with a sustainable top speed over 100mph and a range in excess of 100 miles on a single 2-hour charge. The company demonstrated a pre-production prototype yesterday and all three production models of the Empulse will be capable of sustaining 100 mph.
The three models will have different battery capacities, all utilizing an innovative proprietary array, the Brammo Power battery and vehicle management system. The Empulse is available for immediate order and deliveries will commence in 2011.
Craig Bramscher, Founder and CEO of Brammo said: “Motorcycle riders have been requesting increased speed and range and I am proud and delighted to reveal these game changing Brammo electric motorcycles.”
Bramscher continued: “Our customers expect Brammo to design and produce the world’s most exciting (and affordable) electric motorcycles and that’s exactly what we have done. Today’s announcement promises no more range anxiety for Brammo customers.”
All three models of the Empulse will be freeway capable and will enjoy a top speed in excess of 100mph. Each of the three models will offer customers a different average range from a single charge.
The Empulse 6.0 is capable of 60 miles average range, the Empulse 8.0 is capable of 80 miles average range and the top of the line Empulse 10.0 is capable of a travelling 100 miles on a single charge.
Those ranges have been calculated using an equal mix of city and highway riding. Stick to slower surface streets and the 10.0’s range will increase to 130+ miles, while long periods of high-speed cruising could see it shrink to 60-70 miles.
The estimated MSRP for the Empulse trio when deliveries start next year are; Empulse 6.0 $9,995, Empulse 8.0 $11,995 and Empluse 10.0 $13,995. All three models will be eligible for Federal and State tax incentives. For example, the Empulse 10.0 may cost as little as $7,000 in certain states after Federal and State incentives.
The big technology breakthrough here is the price-to-energy density ratio of the battery packs. While Brammo doesn’t plan to say much about the proprietary technology before the Empulse goes on sale early next year, expect some sort of Lithium Polymer chemistry. To put that ratio into perspective, Brammo’s biggest competitor, Zero Motorycles, offers bikes with a 4kWh capacity for $9,995.
Unfortunately, that new technology isn’t going to do much for recharge times. Using a standard 110v outlet, expect the 10.0 to take between six and eight hours for a full charge. Battery charge times aren’t linear though, a quick top-up of a half or three-quarters full battery should only take a couple hours.
Yesterday’s announcement sees the first application of Brammo’s innovative Brammo Digital Drivetrain including the Brammo Power battery pack and Brammo Power vehicle management system. Brammo’s breakthrough in price/energy density is at the heart of today’s announcement and is unequalled in the electric vehicle industry. The Empulse is also the world’s first production electric motorcycle to have a water cooled motor.
Brian Wismann, Director of Product Development at Brammo and designer of the Empulse said: “The Empulse reveals the significant price performance that we can deliver using Brammo Power technology. Just like it did with the Enertia Powercycle, Brammo has again raised the bar in terms of electrical drivetrain innovation and time to market.”
Customers can place their order for an Empulse by visiting the Brammo official website www.brammo.com. Deliveries are expected to commence in mid-2011 and orders will be filled on a first-come, first-serve basis. Customers placing an order will be expected to place a refundable deposit once their Empulse is within 90 days of delivery.